Regional Sales Analyst

Bimbo Bakeries
$73,800 - $95,900
401(k), company vehicle
United States, Pennsylvania, Horsham
355 Business Center Drive (Show on map)
Jun 03, 2025
Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. #LI-PS1 Come join the largest baking company in the world and our family of 20,000 associates nationwide! Top Reasons to Work at Bimbo Bakeries USA: Salary Range: $73,800 - $95,900 Comprehensive Benefits Package Annual Bonus Eligibility 401k & Company Match On the Job Training with Advancement Opportunities Company vehicle Primary Objective: To provide data-driven insights and analytical support to the Regional Xpress Director of Sales and Xpress Sales team to drive sales growth, optimize route health, support in-store execution, increase saturation, accelerate Xpress 4-Brand presence and support strategic decision-making for the Xpress business at regional and local level. This role ensures alignment between Regional Xpress Sales, Xpress GTM Transformation, Xpress Marketing and Commercial Strategy, DSD Center of Excellence, Marketing, Finance, and Supply Chain through actionable sales analysis and performance monitoring. Overview: As an Xpress Regional Sales Analyst, this role serves as the analytical backbone of the Regional Xpress Sales team, turning complex data into clear, actionable insights that improve local business performance. The analyst monitors sales trends, assesses promotional effectiveness, supports forecasting, and ensures data integrity across systems. Their work directly influences commercial strategies and execution across multiple territories within a region, contributing to Bimbo Bakeries' Xpress accelerate sales growth. Key Job Responsibilities: Sales Performance Monitoring: Analyze and track regional and local Xpress sales performance, providing regular insights on volume, revenue, and route-level health to support strategic and tactical decision-making. Route Health Optimization: Evaluate key route metrics including efficiency, productivity, and saturation to identify improvement opportunities and support the Regional Xpress Director of Sales in driving territory growth. In-Store Execution Analysis: Support in-store execution tracking by analyzing distribution, product availability, shelf presence, and promotional compliance to enhance executional excellence. Saturation and Distribution Insights: Identify opportunities to increase Xpress presence at the point of sale by analyzing store-level coverage and distribution gaps. Provide insights and recommendations to improve store saturation and expand reach within existing and potential retail locations. Product and Brand Penetration Insights: Analyze product availability and 4-Brand performance across Xpress territories. Identify opportunities to enhance product assortment, deepen brand presence, and drive incremental sales through improved product penetration. Forecasting and Demand Planning Support: Provide data-driven inputs to regional sales forecasts, incorporating historical performance, promotional plans, and market dynamics in collaboration with Demand Planning and Supply Chain teams. Promotional Effectiveness Evaluation: Assess the impact and ROI of promotional activities at a regional and store level, providing recommendations for future trade investment and activity planning. Cross-Functional Alignment and Communication: Serve as a key liaison between Regional Xpress Sales and partner functions including Xpress GTM Transformation, Xpress Marketing and Commercial Strategy, Marketing, Finance, Supply Chain and the DSDE Center of Excellence to ensure cohesive business planning. KPI Dashboard and Reporting Development: Maintain and enhance performance dashboards and scorecards to deliver clear, timely, and actionable reporting on key metrics for sales teams and leadership. Data Quality and System Integrity: Ensure accuracy and integrity of sales and operational data across systems; partner with Data & Analytics, Business Technology and other Xpress business teams to resolve discrepancies and drive continuous data improvement. Strategic Project Support and Ad Hoc Analysis: Deliver targeted analysis to support regional initiatives, new product rollouts, territory redesigns, and executive decision-making, contributing to Xpress goals. Conducting POS material inventory analysis and forecasting to optimize regional sales investment budget planning and management Key Behavioral Competencies: Motivated self-directed associate with a strong desire to deliver results and impact the business Highly collaborative team player with a mindset to continually improve processes and results Strong analytical mindset Highly Organized Education and Work History: Bachelor's degree in Business Administration, Economics, Marketing, Finance, Data Analytics, or a related field is required. A Master's degree or MBA is a plus, especially with a focus in Data Analytics, Commercial Strategy, or Sales Operations. 3-5 years of experience in Sales Analysis, Commercial Planning, Business Intelligence, or related roles, preferably within the Consumer Packaged Goods (CPG) or Retail industry. Proven experience supporting field sales teams with data-driven insights, route-level analytics, or go-to-market (GTM) execution. Experience working in cross-functional environments, collaborating with Sales, Marketing, Finance, Supply Chain, and Strategy teams. Familiarity with DSD (Direct Store Delivery) models, field execution tracking, and route productivity are highly desirable. Strong background in using tools such as Power BI, Excel (advanced) and Margin Minder to build dashboards and deliver performance insights. Fluent in English and Spanish, both written and spoken; able to effectively communicate insights and recommendations to regional and corporate stakeholders. Physical Demands: The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.Reasonable accommodation may be requested to enable individuals with disabilities to perform the essential functions. Able to use a variety of communication methods on a frequent basis. Use a notebook computer and standard office equipment printers, fax, phone etc. Able to sit, stand, stoop and have use of hand motor coordination regularly. Use various forms of transportation for extended periods of time on a periodic basis. The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. >