Digital Marketing Specialist, Workspace Security

As the world's leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we've assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers' real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.

Check Point Software Technologies has been honored by Time Magazine as one of the World's Best Companies for 2024 and Newsweek's 2025 list of Americas Best Cybersecurity Companies. We've also earned a spot on the Forbes list of the World's Best Places to Work for five consecutive years (2020-2024) and recognized as one of the World's Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.

• Website Development and Optimization: Lead the development and optimization of our company's web properties to ensure they serve as a powerful inbound marketing tool. Collaborate with other members of the group to create a user-friendly, visually appealing, and highly functional websites.
• Inbound Marketing Strategy: Assist in the development and execution of Global inbound marketing strategies to attract high-quality leads and engage C-level executives. This includes content placement, SEO, email marketing, and social media campaigns designed to drive organic traffic and conversions.
• ROI Analysis: Be a "numbers driven" decision maker to maximize return on investment (ROI) by meticulously measuring the effectiveness of marketing activities. Analyze data to make informed decisions, optimize campaigns and websites, and report on key performance indicators (KPIs) to stakeholders on a regular basis.
• Develop or assist in the development of creative materials to support our presence at external events or on social media. Be the main point of content for collaborative efforts with Check Point's design team.

• 5+ Years Inbound Marketing Experience: Demonstrate a strong track record in developing and executing integrated inbound marketing campaigns that have driven results. Proficiency in various inbound marketing disciplines is required, including content marketing, SEO, email marketing, website analysis and social media.
• Website Development Skills: Showcase your ability to lead website development and optimization projects. Familiarity with web development tools, CMS platforms, and UX/UI principles is essential.
• Collaborative Nature: Be a dedicated and ambitious team player with an inspiring personality and excellent communication skills. Collaborate effectively with both sales and marketing teams to align strategies and achieve common goals.
• Project Management: Exhibit strong project management skills, ensuring that website development and inbound marketing projects are executed on time and within budget.
• Technical Proficiency: Possess a strong technical affinity, including knowledge of tools such as Salesforce, HubSpot and Excel. Familiar with video production editing is a plus.
• Communication Skills: Excel in verbal and written communication skills, as you'll be responsible for creating and promoting engaging content. Knowledge of language beyond English is a plus.
• IT Security and Enterprise Experience (Advantage): While not a mandatory requirement, past experience with an email security vendor, IT security, or enterprise sales is considered an advantage.
• Must be eligible to work in the US without sponsorship from an employer now or in the future

EOE M/F/Veterans/Disabled