Digital Marketing Manager

Ingram Content Group (ICG) is hiring for a Digital Marketing Manager to be a key part of our Marketing team in New York.

Develops and implements online marketing campaigns that generate consumer demand and improve print and ebook sales performance. Engages customers through eCommerce and social media channels. Executes online strategies and plans. Works closely with distribution publishers on title selection and marketing strategy. Coordinates marketing efforts among in-house marketing staff, agency partners, and freelancers to execute ROI-positive digital advertising campaigns.

Are you a forward-thinking marketing superstar with a natural talent for driving results? Ingram Marketing Advantage is looking for a strategic marketer to lead the charge in building innovative online campaigns that reach book buyers online and drive print and ebook sales for independent publishers. In this role, you'll collaborate closely with distribution publishers on title selection and marketing strategies that drive eCommerce sales. Your proactive approach and strong organizational skills will ensure seamless coordination between in-house marketing colleagues, Ingram sales teams, and channel partners, delivering ROI-positive book marketing campaigns that truly move the needle.

If you thrive on turning big-picture ideas into measurable impact and love working in a fast-paced, collaborative environment, this is your playground. Be part of a growing team that's redefining how stories from independent publishers reach readers in the digital age.

Ingram Content Group ("Ingram")connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries, and educators, Ingram makes these services seamless and accessible through technology, innovation, and creativity. With an expansive global network of offices and facilities, Ingram's services include digital and physical book distribution, print-on-demand, and digital learning.

Required Qualifications:

• Bachelor's degree or year for year directly related experience
• 5 years' experience in digital marketing and online advertising

Preferred Qualifications:

• Recent experience directly executing ads in Meta, TikTok, Amazon, and Google. (Experience with additional platforms preferred.)
• Experience building multi-channel advertising strategies for small to medium budgets.
• Experience managing multiple campaigns simultaneously.
• Experience in book publishing, agency, or related environment highly desirable

Key Responsibilities:

• Develops and leverages up to date channel learnings and audience insights to ensure optimal ad targeting and creative development.
• Develops and implements content to support marketing plans and campaigns.
• Executes and manages advertising campaigns in leading search, social, and retail advertising channels (including Amazon, Walmart, Meta, TikTok, Pinterest, and Google among others).
• Uses internal and external tools to launch, analyze, and optimize cross-channel advertising.
• Employs digital advertising best practices around targeting and segmentation, tests and A/B splits, and campaign optimization.
• Routinely analyzes advertising and sales performance to achieve ROI goals and inform strategy.
• Effectively communicates to key internal and external stakeholders around campaign status, KPIs, and recommended actions (including overseeing regular reporting to distribution publishers and Ingram management).
• Excels at project management and running several campaigns simultaneously.
• Manages relationships and communications with external marketing partners (including TikTok, Amazon Ads, Walmart Ads, and online content creators).
• Works across business units to ensure that efforts are driving sales in an ROI- positive way.
• Monitor trends on best practices and techniques across the book industry, ecommerce, social media, consumer marketing, and online advertising spaces.
• Evaluates new opportunities and technologies while proactively researching issues and formulating solutions.

Hiring Salary Range:$ 87,475k -$110,601k This range represents the anticipated low and high end of the salary for this position. It will be determined by factors including but not limited to: the applicant's education, experience, knowledge, skills, and abilities, geographic location, as well as internal equity and alignment with market data.

Perks/Benefits:

• A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
  • 15 vacation days & 12 sick days accrued annually and 3 personal days
  • 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more
• Encouraged continued education with our tuition reimbursement program
• Financial and in-kind opportunities to engage with non-profits in your community
  • Company match program for United Way donations
  • Volunteer opportunities and in-kind drives for non-profits throughout the year
• Take breaks or brainstorm in our game room with ping pong & foosball
• Casual Dress Code

Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd. and Ingram Content Group Australia Pty Ltd.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.

• EOE - Race/Gender/Veterans/Disabled
• We participate in EVerify.
• EEO Poster in English
• EEO Poster in Spanish