Marketing Copywriter

Celebrate Life, the Southworth Way

The Company:Welcome to Southworth, a lifestyle company. We own and operate a growing portfolio of premier private communities, each offering inspired environments and locations. Our dedication to hospitality and endless activities for the entire family ensures our members experience a world at play like never before.

With a solid reputation for stability, integrity, and innovation, Southworth's clubs and communities provide exceptional locations where our members can truly live life at ease. Our dedicated team members play a crucial role in elevating the experience for our members, residents, guests, and fellow team members. We encourage all our team members to be and belong by providing a wide array of benefits, engagement programs, unique perks, discounts, and, of course, a lot of fun!

The Benefits: We are proud of our "family company" roots and understand everyone has a unique set of needs: we want to support you as best we can so you can live your best life with us. We offer a comprehensive benefits package that includes competitive options for medical, physical, and mental health and wellness, life insurance, 401k matching, paid time off, and more.

Grow with us!The sky is the limit for talented, driven individuals. With our ever-expanding portfolio, we offer opportunities to learn, grow, and thrive. We look forward to growing together.

Be YOU with us!At Southworth, we are working to redefine the country club. We seek talent from a diverse range of backgrounds, experiences, and cultures to ensure an innovative edge. Here, diversity is adriverof our success.

The Opportunity: Specializing in polished, persuasive, and engaging copy across digital and print for Southworth Clubs' portfolio of private golf clubs and communities.

The Marketing Copywriter crafts high-impact copy for Southworth Clubs and its portfolio of premier private clubs and communities. From web and email to brochures and paid media, this role is key in delivering clear, compelling messaging that speaks to both members and prospects while aligning with our premium lifestyle brand.

The ideal candidate brings strong storytelling instincts, exceptional writing skills, and experience in golf, private club, and luxury hospitality marketing.

Duties and Functions

Email Marketing

• Write and manage copy for member and prospect drip campaigns, newsletters, and solo sends
• Own the development and quality of branded email content for Southworth Clubs

Website & SEO

• Write and refresh website page content, including blog posts, to ensure alignment with brand tone and SEO strategy
• Collaborate with the Director of Digital and marketing managers to ensure consistency with desired website KPIs

Member-Facing Collateral

• Develop compelling copy for in-club materials including flyers, posters, booklets, and member communications

Prospect-Facing Collateral

• Create and refine copy for real estate brochures, welcome packets, and branded print pieces targeting prospective members and buyers

Copy Quality Assurance

• Proofread and edit copy for corporate marketing initiatives for accuracy, grammar, and consistent tone

Brand Alignment

• Partner with the Creative Director to ensure all content adheres to Southworth's voice, tone, and club-specific brand standards

Qualification Standards

• Bachelor's degree in English, Communications, Marketing, or related field
• 3+ years of professional copywriting experience (agency or in-house)
• A portfolio showcasing a range of copy styles and formats
• Experience in luxury, golf, and hospitality brands is strongly preferred
• Excellent grammar, voice consistency, and storytelling skills

Join Southworth Clubs and help craft the voice of some of the most premier private clubs in the world. Your words will shape member experiences, elevate our brand, and inspire the next generation of club members and homeowners.

Apply today to start your new career, the Southworth Way

Note: This job description is intended to convey information essential to understanding the scope of this position. It is not an exhaustive list of responsibilities, and additional tasks may be assigned based on operational needs.