New

Content Strategist

Zelis Healthcare, LLC
United States, New Jersey, Morristown
340 Mount Kemble Avenue (Show on map)
Jul 14, 2025
At Zelis, we Get Stuff Done. So, let's get to it! A Little About Us Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts - driving real, measurable results for clients. A Little About You You bring a unique blend of personality and professional expertise to your work, inspiring others with your passion and dedication. Your career is a testament to your diverse experiences, community involvement, and the valuable lessons you've learned along the way. You are more than just your resume; you are a reflection of your achievements, the knowledge you've gained, and the personal interests that shape who you are. Position Overview The Manager, Member Marketing Content & Strategy will report to the Sr. Manager, Member Marketing Strategy. You will lead creative content development across the full member lifecycle-from awareness to engagement, through win-back and reactivation-while helping shape our contact strategy. You'll also support content creation for expansion of Zelis offerings across commercial, Medicare, and Medicaid audiences. A core focus of this role is writing compelling content for SmartShopper, Zelis's consumer-facing healthcare shopping and rewards platform. SmartShopper empowers members to compare in-network providers based on cost and quality, shop for routine services (like MRIs and colonoscopies), and earn cash rewards for selecting more cost-effective care-on channels such as web, mobile, or via phone-with support from a Care Concierge team. A Little About You You're a seasoned content strategist and direct-response copywriter with at least 5 years of experience writing for multi-channel campaigns-email, SMS, landing pages, phone scripts, and offline assets like flyers and posters. You thrive on crafting messaging that converts and are excited by testing and learning. Experience with healthcare benefits, B2B2C audiences, and managing client permissions is a strong asset. What You'll Do: Write high-impact, compliant copy for marketing campaigns across email, SMS, outbound phone, landing pages, toolkits, flyers, posters, and direct mail. Craft engaging outbound phone scripts and digital copy focused on member conversion and advocacy. Collaborate with creative and strategy cross-functional partners to select imagery and build assets (flyers, web banners, HTML emails) in DAM systems. Conduct QA/QC to ensure accuracy and consistency across all content assets. Partner with Product, Marketing Ops, Analytics, and Salesforce teams to align messaging and ensure a cohesive brand experience. Define and iterate our contact strategy, optimizing cadence, channel, and content based on performance data. Create and execute A/B tests and direct-response campaigns, interpreting results to inform future strategy. Navigate client-specific content requirements related to permissions, branding, and compliance. Support content for new Zelis offerings, writing for commercial, Medicare, and Medicaid lines. Document and maintain content strategy resources such as tone/style guides, testing frameworks, and client guidelines. What You'll Bring 5+ years in multi-channel content creation or marketing communications, with direct-response marketing expertise. Proven experience writing for email, SMS, phone scripts, landing pages, and print collateral. Strong analytical mindset with experience in A/B testing and campaign optimization. Experience in highly regulated industries (healthcare benefits, B2B2C) is strongly preferred. Excellent project management and collaboration skills across design, analytics, operations, and product stakeholders. Self-motivated, organized, and adept at working through ambiguity and strategic planning. Excellent written/verbal communication and strong attention to detail. Bonus if You Have Familiarity with SmartShopper features-cost comparison, quality ratings, concierge support, and rewards. Experience writing for commercial, Medicare, and Medicaid audiences. Knowledge of DAM tools like MarcomCentral, Bynder, Adobe Creative Cloud, Figma. Background in healthcare marketing, benefits communications, or price transparency. Direct experience coordinating permissions and compliance with client stakeholders. *Please note at this time we are unable to proceed with candidates who require visa sponsorship now or in the future.* Location and Workplace Flexibility We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture, and all our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies. Equal Employment Opportunity Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We welcome applicants from all backgrounds and encourage you to apply even if you don't meet 100% of the qualifications for the role. We believe in the value of diverse perspectives and experiences and are committed to building an inclusive workplace for all. Accessibility Support We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email TalentAcquisition@zelis.com. Disclaimer We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities, duties, and skills from time to time.