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Director of Community Banking

BankTalent HQ
Salary Based Off Experience
United States, Massachusetts, Leominster
Jul 17, 2025

Description

The Director of Community Banking is responsible for the strategic leadership of the Bank's retail banking centers network, with a primary focus on managing the leadership that is responsible for building relationships with the community while driving sales performance, enhancing client experience, and achieving aggressive growth targets. This role plays a key part in executing the Bank's retail strategy and ensuring that banking center operations align with organizational goals for deposit and loan growth, fee income, client acquisition, digital transformation, cross-selling of financial products, while supporting and managing the safety and soundness of the Bank's compliance and risk requirements. The primary objective is to ensure that we deliver the highest levels of sales and service for our clients consistent with the Bank's LifeDesign philosophy and corporate values while broadening and deepening long-term client relationships.

Essential Job Functions & Responsibilities:

All colleagues of the Bank regardless of title or responsibilities must share a common commitment to our Servant Leadership Culture with the primary objective to create an environment of trust and mutual respect that inspires people to achieve great things for the benefit of all stakeholders. The LifeDesign commitment to clients, colleagues, and community is the centerpiece of our activities.

Strategic Execution



  1. Serve as a key member of the Bank's senior leadership team, contributing to enterprise-level initiatives and growth strategies.
  2. Work with all lines of business to optimize retail offerings and cross-sell business banking and wealth solutions.
  3. Ensure alignment of retail strategy with overall corporate objectives, risk appetite, and regulatory standards.


Sales & Growth Leadership



  1. Develop the retail sales process, including goal setting, pipeline development, and performance tracking across all banking centers.
  2. Champion a sales culture focused on proactive client engagement, needs-based selling, and deepening client relationships.
  3. Analyze sales data, market trends, and banking centers performance to identify opportunities and drive targeted campaigns.
  4. Develop incentive programs that align with strategic goals and motivate team performance.


Banking Centers Network Management



  1. Manages and work with RSM to establish performance goals to meet bank objectives
  2. Collaborate with Marketing and other departments to optimize banking centers visibility and local market penetration.
  3. Provide guidance on banking centers expansion, consolidation, or relocation opportunities.


Team Development



  1. Conduct regular performance reviews and implement coaching programs to drive accountability and continuous improvement.
  2. Foster a collaborative, inclusive, and high-energy environment.
  3. Coach and mentor for succession planning.


Client Experience & Community Engagement



  1. Plays a key leadership role with enhancing overall customer satisfaction with Fidelity Bank and our LifeDesign culture. Ensures ongoing measurement and continuous improvement to Fidelity Bank's client experience. Drives the LifeDesign advisory culture throughout retail banking
  2. Participate in the Bank's volunteer and community outreach requirements
  3. Uphold and enhance the Bank's commitment to superior client service.
  4. Partner with Marketing and Community Development to build local relationships and increase the Bank's presence in its communities.
  5. Monitor and respond to client feedback to improve the banking centers experience.


Qualifications:

Education & Certifications:



  • Bachelor's degree in Business, Finance, or related field required; MBA or similar advanced degree preferred, or relevant experience.


Knowledge, Skills & Abilities:



  • Minimum of 10 years of progressive retail banking experience, with at least 5 years in a leadership role.
  • Proven success in managing multi-banking centers sales teams and delivering measurable growth in deposits, loans, and fee income.
  • Strong knowledge of banking products, regulatory requirements, and operational procedures.
  • Exceptional leadership, communication, critical thinking, and analytical skills.
  • High proficiency with CRM systems, performance dashboards, and Microsoft Office Suite.
  • Must have cyber security awareness to protect the digital environment, the Bank, and clients.


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