Mktg Plng & Opns Manager
 Valley National Bank | |
 United States, New Jersey, Morristown | |
| 70 Speedwell Avenue (Show on map) | |
 Oct 06, 2025 | |
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Responsibilities include, but are not limited to:
* Manage the marketing planning cycle, including calendar coordination, campaign intake, and cross-functional workflows. * Oversee marketing technology platforms (e.g., CRM, email, automation tools) and ensure integration with broader enterprise systems. * Develop dashboards and reports to track campaign performance, ROI, and lead flow through the funnel. * Drive process improvements to increase marketing efficiency and alignment across Product, Digital, and Segment teams. * Partner with Finance and Strategy to manage marketing budget tracking and reporting. * Ensure compliance with regulatory, brand, and data privacy standards in campaign execution. * Manages initiatives and projects in the Marketing department including monitoring project timelines, measuring KPIs, tracking campaign spend and ensuring brand compliance. * Continuously reviews analytics, reporting, and team dashboards to measure the effectiveness of each channel and the overall performance of the marketing program. * Identifies new practices and technologies in the ever-growing marketing tech landscape that will improve and optimize the marketing department's performance and lead to consumer revenue growth. * Manages all internal marketing team communications channels and maintains a marketing project and campaign calendar, tracking key milestones and making adjustments as needed. | |