Marketing Manager, Industrial

Marketing Manager, Industrial

About the Role:

We are seeking a Marketing Manager for our Industrial segment to develop and execute high-impact marketing initiatives that drive revenue growth across key customer segments in the additive manufacturing ecosystem. This role demands close collaboration with cross-functional teams to align business objectives and effectively communicate distinctive value propositions that resonate with diverse customer groups.

The ideal candidate will blend analytical thinking with tactical execution capabilities, demonstrating a proven track record of developing and implementing successful marketing campaigns within our key target industries, creating compelling content, and managing deadlines. Additionally, you will be a key player in the introduction of new products, including development and execution of go-to-market strategies. You should be comfortable balancing big-picture goals with day-to-day tasks, including executing tactics and managing multiple priorities simultaneously.

Join our innovative team and help shape the future of our additive manufacturing solutions while advancing your career in a dynamic, forward-thinking environment that values creativity, practical implementation, and customer-centric approaches!

Located in the greater Charlotte, NC, area. We are offering a hybrid working model.

What's In It For You!

• Competitive Pay: Our employees are the best part of our company. We want you to feel valued, appreciated, and included. Because of this, we make sure your hard work is recognized.
• Paid Leave (US ONLY): Enjoy time away from work with Company paid holidays and a flexible working schedule through our paid time off (PTO) policy.Yep, you read that correctly. We are a Company that values you and makes sure you take time for yourself.
• 401(k): Prepare for a secure retirement with our 401k plan, which includes an employer matching contribution.
• Comprehensive Health & Wellness Plans: We want to be here for our employees throughout all stages of life, which is why we offer a wide range of resources, information, and support during your career with us.
• Global Team: With our state-of-the-art corporate headquarters in Rock Hill, South Carolina, our global team has a presence across more than 15 countries worldwide. Experience a workplace comprised of talented individuals who are passionate about serving our customers and each other.
• Innovative Culture: Innovation is at the heart of what we do! Since our founding in 1986 by Chuck Hull, the inventor of 3D printing, we have continuously pushed the boundaries of what is possible with additive manufacturing. When you join 3D, you will have the opportunity to work with cutting edge technology in an innovative and collaborative culture!
• Talent Development: At 3D Systems, we invest in talent programs to support employees with opportunities to grow, contribute, develop, and thrive in their careers.
• Connection & Engagement Opportunities: We strive to cultivate an environment where our diverse global workforce can connect and thrive. Our Employee Resource Group program, Employee Recognition program, and 3D Gives Back program, are just a few examples of how you will be empowered to build connections, celebrate wins, and make a meaningful impact.

What We Are Looking For:

• Lead, own and drive the creation and implementation of marketing strategies tailored to target market segments to achieve business and commercial goals.
• The ideal candidate is expected to own and manage the industrial content calendar across different communication channels. This requires the ability to create and/or steer the creation of compelling and value-added content, up to and including case studies, testimonials, ebooks/whitepapers, and customer-pitch decks.
• Steer the implementation of multi-channel campaigns to drive qualified leads and sales pipeline growth in collaboration with internal and external cross-functional teams.
• Lead new product introductions (NPIs) from a marketing perspective, developing and executing go-to-market strategies to ensure successful product commercialization and market adoption.
• Lead efforts to heighten win rates including creation of battle cards, customer-pitch decks, sales enablement tools, and promotions.
• Define and track key performance indicators (KPIs) to measure success of strategic marketing initiatives.
• Prepare and present regular updates to the business on campaign performance, insights and recommendations to senior management.
• Use data-driven insights to refine and improve marketing impact and outcomes.

What You Will Bring:

• Education: Bachelor's degree in marketing or related field required (Master's degree preferred)
• Experience: 4 years or more of B2B marketing experience required (industrial AM experience strongly preferred)
• Core Skills: Strategic thinking with tactical execution capabilities; data-driven analytical approach; creative problem-solving; project management expertise managing multiple initiatives; and excellent communication skills working across diverse teams.
• Technical Proficiency: Content creation abilities across multiple channels; proficiency with marketing automation platforms and CRM systems (Pardot and Salesforce experience preferred).
• Travel Requirements: Ability to travel globally (10-15%).

Preferred Experience

• Additive Manufacturing experience strongly preferred.
• Experience in Aerospace/Defense, Semiconductor, or Automotive sector is a bonus.
• Graphic design skillset welcome.
• Experience in CRM (preferably Salesforce) and marketing automation (e.g., Pardot).

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