Location Fargo Corporate Office - Desk Share
Job Description: Join Our Team as a Senior Content Strategist at Gate City Bank! At Gate City Bank, we're not just looking for team members - we're looking for people who share our commitment to excellence and innovation. We believe our investment in top talent sets us apart and ensures our customer receive the best customer service experience possible. The Senior Content Strategist leads the planning, creation and execution of Gate City Bank's content across channels, including digital, print, email, social media, public relations and internal communications. This role supports brand strategy and business goals through compelling storytelling, thoughtful editorial planning and cross-functional collaboration. The ideal candidate will develop content that elevates the brand, engages target audiences and drives measurable results. ESSENTIAL FUNCTIONS:
Develop and manage an integrated content strategy aligned with the Bank's mission, marketing priorities and brand standards. Create a variety of content types, including digital articles, financial education, press releases, internal messaging, email campaigns, website copy, talking points, scripts, video content and social media. Collaborate with internal stakeholders to plan and prioritize high-impact content across teams and departments. Write, edit and review content to ensure clarity, accuracy, consistency and alignment with brand voice and tone. Translate complex topics into easy-to-understand, engaging content for a range of audiences, including consumers, business clients, team members and media. Support PR initiatives with proactive messaging, media prep materials and public-facing storytelling. Leverage data, research and content performance metrics to inform and evolve content strategies. Maintain and manage a detailed content calendar integrating key campaigns, initiatives and seasonal themes. Partner with design, digital, and external vendors to bring content to life across multiple formats and distribution channels. Ensure content is compliant with legal, regulatory and internal policies
Other:
Contribute to a positive, creative and customer-obsessed marketing culture. Build strong working relationships with team members, leaders and partners. Demonstrate initiative, professionalism and attention to detail in all aspects of the role. Uphold Gate City Bank's principles of high standards and community commitment.
EDUCATION AND EXPERIENCE:
- Bachelor's degree in Communications, Journalism, Marketing, English or a related field.
- 7+ years of content development experience, preferably in a brand, agency or financial services environment.
- Strong portfolio that demonstrates writing, editing and strategic content planning across formats.
- Advanced writing and editing skills with an understanding of AP style and brand storytelling.
- Excellent project management and organizational skills; able to manage multiple deadlines and priorities.
- Experience with SEO best practices, content performance metrics and digital publishing.
- Strong verbal communication and collaboration skills across multiple stakeholder levels.
- Self-motivated, adaptable and comfortable working in a fast-paced environment with evolving priorities.
Why Gate City Bank? At Gate City Bank, we're more than just a financial institution - we're a community-focused organization dedicated to leaving a positive impact. Gate City Bank empowers our team members to live out our mission. Here's why you'll love working with us:
Make a Difference: We believe in giving back to our community through our Acts of Kindness including volunteerism and philanthropic giving. When you work with us, you're part of something bigger than banking - you're part of a movement to create positive change. Customer Obsession: Our customers are at the heart of everything we do. We're committed to consistently listening to their needs and exceeding their expectations with personalized experiences that delight and enhance their lives. Be a Leader: Integrity, honesty, and financial leadership are the cornerstones of our organization. As a member of our team, you'll have the opportunity to lead with integrity and contribute to our competitive products, services, and experiences. Embrace Innovation: We foster a culture of innovation where curiosity is encouraged, and creativity is celebrated. As a data-guru mindset cultivator, you'll have the chance to challenge the status quo, experiment with new ideas, and drive positive change that supports our bank's goals. Sense of Urgency: In today's fast-paced world, acting with a sense of urgency is crucial. At Gate City Bank, we proactively initiate positive change to remain a financial leader in our industry, and we're looking for individuals who share our commitment to making a difference. Commitment to Compliance: We hold ourselves to the highest standards of compliance and governance in everything we do. When you join our team, you'll be accountable for upholding these standards and contributing to a culture of excellence.
EOE/including Disability/Vets Member FDIC
|