The application window is expected to close on: August 30, 2025. Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Cisco Networking is an industry leader providing intelligent network solutions for organizations to securely connect users, devices, applications, and workloads everywhere. We empower organizations everywhere - from local libraries to global hotels - to focus on their mission and have technology that simply works. Cisco has been named #1 Best Company to Work For in the U.S. by Fortune in 2023! To help us accelerate this mission and connect with customers in more meaningful ways, Cisco's Product Marketing team is seeking a thoughtful and creative Sr. Product Marketing Manager to support our Unified Branch offering, which is part of Cisco's Secure Routing portfolio! In this role, you'll become the subject matter expert for Unified Branch solutions-a new, but critical component of Cisco's Secure Networking strategy. As part of the extended Cisco Networking Product Marketing team, you'll help shape our product marketing and go-to-market strategy, develop differentiated positioning, and work closely with product, sales, and customer teams to bring these comprehensive branch networking solutions to market!
What you'll do
- Develop deep expertise in Unified Branch solutions, including Secure Routing, Wireless, Switching, SD-WAN, and other Wide Area Network technologies, spanning a portfolio of hardware, software, and machine learning innovations.
- Collaborate across marketing, product, and sales teams to develop a comprehensive positioning and messaging strategy that emphasizes customer outcomes and the unique value of Cisco's Unified Branch solutions.
- Identify and lead critical and complex marketing initiatives that increase awareness, interest, and purchase intent for Unified Branch offerings.
- Create compelling product content and technical thought leadership materials to engage with the largest enterprise customers in the world and cater to a wide range of audiences, from executives to technical practitioners.
- Stay on top of the competitive landscape and equip our sales and partner teams with competitive intelligence that highlights Cisco's leadership in branch networking and Secure Routing.
- Partner closely with product and engineering teams to influence and understand the product roadmap-including the ability to present roadmaps to customer executives, with a focus on Unified Branch solutions.
- Analyze quantitative product, pipeline, and marketing data to guide product development and go-to-market decisions across the team.
- Serve as a trusted technical and marketing advisor for Unified Branch and Secure Routing, while collaborating with the broader marketing team on go-to-market and demand generation strategies.
- Take the stage and evangelize the vision of Cisco's Unified Branch and Secure Networking solutions at first- and third-party events.
Who you are
- Customer-focused: A passion for being the voice of the customer. You're always on the lookout for ways to better understand customer needs and bring a customer-first view of the market and challenges to messaging and positioning.
- Storyteller: You're a clear communicator who can craft compelling narratives, balancing written and verbal content with ease.
- Technically curious: You delight in learning technical complexities and love explaining new technologies and trends-finding novel and relatable ways to communicate solutions to customers.
- Collaborative leader: You're comfortable working cross-functionally with technical and business-focused teams and executives.
- Resourceful and proactive: You take initiative, think creatively, and find ways to drive business growth.
- Flexible traveler: You are willing to travel as needed, up to 25%.
Minimum Requirements
- 5+ years of product marketing experience, with 3+ years of hands-on experience in the networking space.
- Track record of developing differentiated and compelling messaging, positioning, sales enablement, and customer-facing content across written, presentation, and digital media.
- Ability to synthesize complex technical topics and market dynamics and develop novel points of view to reinforce Cisco's leadership in Secure Networking and Unified Branch solutions.
- Experience building competitive sales enablement and marketing content for technical products.
- :Outstanding communication and presentation skills-both to internal and external audiences.
- Ability to construct, draft, copyedit, and publish high-quality written content (e.g., blogs, position papers, abstracts) for diverse audiences (technical, executive, practitioner, business, etc.).
- Experience working across written, presentation, and digital media to create compelling sales enablement and customer-facing content that requires minimal design support.
#WeAreCisco #WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all. Our passion is connection-we celebrate our employees' diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best. We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer-80 hours each year-allows us to give back to causes we are passionate about, and nearly 86% do! Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!
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