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Strategic Business Unit Manager, Promotional Apparel

New Balance Athletics, Inc.
medical insurance, life insurance, vision insurance, parental leave, short term disability, tuition reimbursement, 401(k)
United States, Massachusetts, Brighton
Jul 29, 2025

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

As the Business Unit Manager of Promotional Apparel, you will lead the team responsible for creating and delivering custom apparel for various Events, Athletes and Corporate partnerships. This role works closely with Sports Marketing, Corporate Leadership and external partners while providing the opportunity to manage a team of skilled product managers.

MAJOR ACCOUNTABILITIES:

  • Provide operational direction, product development, sourcing strategy, order management, production and final delivery of all projects, ensuring that NB brand representation, service and quality standards are exceptional
  • Create calendars and timelines specific to each project ensuring contractual requirements and all partnership expectations are upheld and documented
  • Research and identify product gaps and opportunities and onboard third-party supplier partners when necessary
  • Direct the teams cross-functionally on critical aspects of manufacturing and product costing to ensure contractual agreements, budgets and NB objectives are met with seamless execution
  • Lead team of Promotional Product Managers to balance project workloads and growth

REQUIREMENTS FOR SUCCESS:

  • Thorough understanding of the apparel product creation process
  • Expertise in materials, development, sourcing and costing
  • Current knowledge of industry competitors, sports events, trends and innovative product solutions
  • Strong communication, organizational skills, negotiation skills, and collaboration skills
  • Experience developing & growing partner relationships
  • Project management experience with cross-functional teams on time-sensitive projects


Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.

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