Manager, Audience

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Position Overview:

The Manager, Audience Analytics is a valuable team member supporting the development and execution of audience strategies for a major entertainment client. Collaborating closely with senior team members, you will contribute to data-driven audience visions and help turn them into action. You will use data to find insights that inform audience segmentation and targeting, supporting the Director and Group Director in their strategic work.

The Manager will work with internal strategy, analytics media planning, and activation teams to ensure audience insights are used in marketing and media decisions. This role requires a good understanding of audience segmentation, data analysis, and how to use platforms to build audiences, with a focus on helping to drive business growth for the client.

Responsibilities:

Audience Strategy & Insights:

• Support the development of audience strategies that align with the client's marketing goals.
• Help to identify and analyze innovative approaches to audience targeting and segmentation, using the latest data and trends.
• Contribute to the creation of presentations that communicate audience insights to the team and clients.

Data Analysis & Audience Building:

• Analyze audience data from diverse sources to find key trends and opportunities.
• Build and implement audience segments within various platforms (DMPs, DSPs, social media platforms, etc.) demonstrating deep understanding of data used and how it delivers against media objectives.
• Measure and analyze how audience segments are performing, providing insights and recommendations for improvement.

Data Stewardship & Integration:

• Support the onboarding and integration of data into IPG's InterAct platform, working closely with the team.
• Help to identify opportunities to use data to improve ability to deliver against client goals and increase media engagement.

Collaboration & Communication:

• Work with internal strategy, media planning, and growth analytics teams to ensure audience insights understood and applied.
• Partner with the audience science team to use advanced modeling techniques for audience understanding.
• Work with media partners and technology vendors to implement audience targeting solutions.
• Communicate audience insights and recommendations to the team clearly and concisely.

Client Support & Growth:

• Support the development of client points of view (POVs) on audience-related topics by providing data and insights.
• Participate in client meetings, providing audience insights and recommendations.
• Stay up-to-date on the latest trends and best practices in digital media, audience strategy and data analytics.
• Contribute to the development of new agency products and services related to audience analytics and insights.

Required Skills & Experience:

• 4+ years of experience in audience strategy, data analytics, or marketing, with a focus on digital media.
• Good understanding of audience segmentation, targeting, and activation techniques.
• Experience building and analyzing audiences within various platforms (DMPs, DSPs, social media platforms, etc.).
• Familiarity with data analysis and visualization tools (e.g., Excel).
• Effective communication and interpersonal skills.
• Strong analytical and problem-solving skills.
• Ability to work well in a team environment.
• Mediabrands does not require candidates to have a college degree

Desired Skills:

• Experience working with entertainment brands.
• Knowledge of advanced analytics
• Experience with SQL or other data querying languages.

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.