Brand Experiences Manager

WHO WE ARE
The Brand Experiences team at Hallmark is dedicated to creating large-scale, emotionally resonant experiences that bring the brand to life for fans and consumers. From the Hallmark Christmas Cruise to the Hallmark Christmas Experience, we design and deliver immersive, joy-filled moments that deepen brand love and build lasting connections with audiences. We are experience architects and strategic storytellers who translate Hallmark's iconic brand into real-world events that celebrate connection, inspire joy, and bring the brand's emotional essence to life. Our work is high-profile, high-impact, and deeply rooted in creating meaningful moments that resonate with fans and leave lasting impressions.

WHAT THIS ROLE ENTAILS AND HOW YOU'LL CONTRIBUTE
The Brand Experiences Manager plays a key role in executing strategic, consumer-facing events that bring the Hallmark brand to life in immersive and emotionally resonant ways. This role manages two event consultants and is responsible for delivering high-profile experiences such as the Hallmark Christmas Experience, the Hallmark Christmas Cruise, and future brand activations that deepen consumer engagement and drive business results. They will collaborate closely with brand experience leadership, senior stakeholders, and external partners to ensure every experience reflects Hallmark's iconic identity and delivers measurable results. Key responsibilities include:

• Strategic Planning & Leadership: Partner with brand experience leadership to develop strategic plans for revenue-generating consumer events that align with brand and business goals.
• Event Execution & Oversight: Lead the planning and execution of large-scale, immersive brand experiences. Make informed decisions on logistics, vendor coordination, programming, and on-site operations to ensure flawless delivery.
• Team Leadership: Manage and mentor two event consultants, providing clear direction, support, and accountability throughout the execution process.
• Cross-Functional Collaboration: Coordinate with internal stakeholders and external agencies to ensure alignment and seamless execution across all touchpoints.
• Budget & Performance Management: Support budget oversight; track KPIs, evaluate event performance, and apply insights to improve future execution.
• Stakeholder Communication: Serve as a key point of contact for senior leaders, business partners, and vendors-communicating progress, resolving issues, and ensuring transparency.
• Operational Excellence: Apply best practices and internal learnings to drive efficiency, consistency, and continuous improvement in event delivery.

This role is essential to Hallmark's future as it ensures that strategic brand experiences are executed with excellence-strengthening consumer relationships, expanding brand reach, and reinforcing Hallmark's leadership in meaningful connection.

BASIC QUALIFICATIONS

The following is required to be considered for this role:

• Bachelor's Degree or 4 years professional work experience
• At least 7 years of experience in event development, brand experiences, and or management

PREFERRED QUALIFICATIONS

Your resume will stand out if you have:

• Experience leading, managing and developing a team (e.g., direct reports).
• Experience with online registration and event application development.
• Strong strategic thinking and visionary planning capabilities, with the ability to execute complex projects that involve multiple stakeholders.
• Excellent communication and project management skills, including the ability to translate complex business strategies into clear and impactful messaging.
• Solid understanding of various, complex audiences and the nuanced, authentic ways the Hallmark brand comes to life for each audience.
• Proven record of leading complex projects with multiple business partners and external stakeholders
• Business acumen and the ability to present plans (including a financial business case) and opportunities with individuals at higher levels in the organization
• Exhibit corporate and interpersonal savvy and confidence leading projects and partners under tight timelines and high-pressure situations.
• Event or project management certification
• Prior experience organizing branded consumer experiences and programs
• Exemplary communication (verbal, written, consulting) and organization skills
• Commands a fast paced, high volume of change environment requiring real-time adjustment and problem solving
• Effectively works with diverse audiences
• Personal leadership skills: self-motivated, high degree of personal accountability, leads beyond their role, resilient and positive attitude

ADDITIONAL DETAILS

• This position is based out of Hallmark's headquarters in Kansas City, MO. Candidates who are not local to the Kansas City metropolitan will be required to relocate. Some relocation assistance may be provided.
• This is a hybrid role with the flexibility to work from both your residence in the Kansas City metropolitan area and Hallmark's newly remodeled headquarters building. In office/on-site time will be required as needed for events, team/partner meetings, etc.

Now's your chance to embrace a future with Hallmark-just follow the instructions below to apply.

You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields.Accepted file types are DOCX and PDF.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

HALLMARK - Because Connecting With Each Other Has Never Been More Important

For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That's why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here.

Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark's second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!

When you join Hallmark, we will go out of our way to make you feel like part of the team. In the day-to-day, we'll make the best use of the skills and talents you already have. We'll also give you leadership opportunities and show you multiple potential pathways to future success.

Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We're seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives-like yours.