New 
Partner Marketing Manager
 Microsoft | |
 United States, Texas, Irving | |
| 7000 State Highway 161 (Show on map) | |
 Aug 07, 2025 | |
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OverviewWith a vision to "Build and sell Microsoft AI, Cloud applications, services, and devices with partners, empowering people and organizations to achieve more," SME&C Global Channel Partner Sales (GCPS) is responsible for driving revenue outcomes with partners through innovative solutions-at scale. As part of GCPS, Device Partner Sales (DPS) plays a critical role in achieving this mission. We build, market and sell breakthrough AI-powered devices and cloud experiences with partners, including Original Equipment Manufacturers (OEMs), device distribution and reseller channels, Original Design Manufacturers (ODM), and Silicon providers. We work closely across the device partner ecosystem and internal teams to transform the world of computing. Opportunities in DPS are expansive. We span the entire product lifecycle from incubation, prototyping, and portfolio planning to the device design, and selling them through the Retail, Distribution and Reseller channel, sell-through to their consumer and commercial customers. As a member of our team, you will be part of growing a multi-billion-dollar business, charting new areas of innovation, and contributing to our partnership engagements worldwide. You will play a pivotal role in driving the sales and growth of Windows devices and AI services in partnership with the strength of our device partner ecosystem. As a Partner Marketing Manager, you lead strategic marketing planning, execution, and performance tracking with Device partners to drive sales for Copilot+ and Windows 11 PCs. You leverage Microsoft's resources and investments to align partner priorities with business objectives, crafting outcome-driven co-marketing plans. With a deep understanding of partner economics, you bridge Microsoft's goals with joint initiatives. You analyze competitor products and marketing strategies to identify strengths, weaknesses, and opportunities, enabling full-funnel marketing activities that build pipeline, maximize return of investment (ROI), and boost engagement. As a digital marketing specialist, you champion partner products across Microsoft platforms. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesMarketing PlanningBuilds and completes the Shared Success Plans (SSP) or joint marketing plans with partners aligned with Microsoft's goals and DPS objectives.Analyzes the competition to plan marketing that helps Hero Copilot+ Devices win share.Aligns Partner to embed Microsoft's priority messaging on Copilot+ PCs, Windows 11, and AI differentiation.Concentrates marketing investments in prioritized markets to maximize the impact and return, and investing in sales-driven marketing activities for Windows 10 end-of-support (EOS) opportunities.Commands critical thinking to understand market dynamics and target for upside & acceleration ExecutionUnderstands full funnel campaigns of partners & interjects the ideal marketing mix for Microsoft benefitPrioritizes measurement of business impact on marketing activities (key performance indicators) and investments (ROI)Builds & shares best practices and learningsEnsures guidelines of compliance, privacy, brand, funding, scope of work (SOW)/ contracts, proof of execution (POE) are followedArea specialist for funnel creation & conversion activities (like proof of concept (POCs), Tech Assessments, Telecalling and device assortment)Owns the full funnel marketing ROI execution Manage & MonitorDrives channel recruitment, enablement and development to drive value differentiationCoaches partner on audience, insights, full funnel ROI focus, measure business impact & track learningsOwns executive engagement on marketingNurtures partner direct to market with readiness & investments to drive growth | |