New

Director, Sales Enablement

Crain Communications
retirement plan, remote work
United States, Michigan, Detroit
Aug 12, 2025
Description The Director of Sales Enablement will play a strategic and operational role in supporting our sales teams throughout the sales cycle across several of Crain's brands, specifically Automotive News and the Crain City Brands (Crain's Chicago Business, Crain's Cleveland Business, Crain's Detroit Business, Crain's Grand Rapids Business, and Crain's New York Business). This position partners closely with sales, product, marketing, and operations to ensure the sales team is equipped with the right products, insights, and tools to succeed. This individual will be responsible for digital product support, campaign performance strategy, and the optimization of both products and processes to improve client outcomes and internal efficiency. Key Responsibilities * Optimize digital product portfolio using campaign performance data and stakeholder feedback * Oversee campaign performance and optimization strategy, ensuring that campaigns deliver strong results and meet client KPIs * Guide the development and delivery of performance reports and post-campaign analyses for high-value clients * Collaborate with cross-functional teams-including Product, Marketing, and Ad Operations-to support go-to-market strategy and execution * Provide strategic support for high-impact proposals and RFP responses, including pricing recommendations and solution development * Develop resources, tools, and training to equip the sales team for success * Monitor digital media trends and recommend new products or enhancements to existing offerings * Manage and mentor enablement team members, providing direction, support, and professional development Required Qualifications * 7+ years of experience in sales enablement, digital advertising, or media strategy * Proven success developing and optimizing digital media products in a B2B or B2C environment * Strong understanding of digital advertising metrics, platforms, and best practices * Excellent data interpretation and storytelling skills-able to translate performance data into actionable insights * Skilled in stakeholder management and cross-functional collaboration * Strong organizational and project management abilities * Exceptional written and verbal communication skills * Experience managing and developing team members Preferred Qualifications * Background in B2B publishing * Familiarity with ad-serving platforms (e.g., Google Ad Manager), analytics tools (e.g., Adobe Analytics, Google Analytics), and CRM systems (e.g., Salesforce) * Experience building sales enablement materials and pitch strategies Work Environment * This would be a Detroit-based position with a hybrid work arrangement (3 days on-site) * Collaborative team environment with cross-functional exposure * Fast-paced, deadline-driven culture This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay. Pay Transparency Disclosure: The estimated base salary range for this position is $110,000 - 130,000. The final salary offering will take into accounta wide range of specific and relevant factors, including experience, accomplishments and location. The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions. #LI-LV1 #LI-Hybrid #mid #digital #full-time Brand Overview: Since 1925,Automotive Newshas been the go-to place for all the news that is happening among automotive retailers, suppliers and manufacturers. Whether it is breaking news sent to a phone, digital editions and web products delivered to a desktop, or stories in the award-winning print edition,Automotive Newscovers the news everywhere it happens around the world. Breaking news, data, daily newscasts, webinars, conferences and events are just some of the offerings.AutomotiveNews,Automotive News EuropeandAutomotive News Chinaare created locally and are backed by a global team of 50 editors and reporters, as well as a commitment to journalistic excellence. www.AutoNews.com @Automotive_News About Crain Communications: Crain Communications is a leading business news and information company with a portfolio of 24 media brands that provide indispensable coverage and data for professionals globally and across sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of Crain's brands are the most influential media properties in the industries and communities they serve, including Ad Age, Automotive News, Pensions & Investments, Modern Healthcare, Staffing Industry Analysts, as well as Crain's regional business brands. For more than a century, our dedication to deep sector expertise and journalistic integrity has enabled us to provide trusted insights across all our platforms, empowering today's business leaders to make industry-shaping decisions. To learn more about Crain Communications, visit crain.com. Environmental Demands Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed. Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote. Employee work location is subject to change. An "in-office" role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves. A "remote" role would allow an employee to work from a home office that is in one of the states Crain does business in. We can only employ a remote / "work from home" employee if they reside in one of these states: AZ, CA, CO, FL, GA, IL, MD, MA, MI, MN, NV, NY, NC, OH, OR, TN, TX, VA, WA, WI, and Washington, DC. A "hybrid" role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager's approval, subject to change. Employees who live within a reasonable commute distance from a Crain office are expected to work on-site 3 days per week. Many positions will also include work done in "the field." Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients. Specifics will be noted in the job posting but are subject to change as a role evolves. Employees may be exposed to adverse environmental conditions, specifically during field work. Other typical job functions are performed under conditions such as those found in general office work. Travel to cover news stories/events, meetings with clients, and to our geographically separated offices may be required. It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news. Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required. Work schedule and travel requirements are subject to change as a role and needs evolve over time. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs and are subject to change. Physical activities will include frequent in-person or virtual interactions. For most positions, it is essential to be able to remain at a desk/computer workstation for prolonged periods, perform computer-related tasks, and create/maintain documents within filing systems. Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading. The typical physical requirements are light work-exerting up to 25lbs of force occasionally and/or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion. Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and/or carry equipment, supplies, files, or other materials as the role requires. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)