Demand Generation Specialist
 Microsoft | |
 United States, Texas, Irving | |
| 7000 State Highway 161 (Show on map) | |
 Aug 14, 2025 | |
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OverviewThe Americas Central Marketing Organization (CMO) takes the lead in B2B marketing across various solutions and industries for Microsoft in the United States, Canada, Latin America, and the Caribbean. With a comprehensive understanding of the business landscape, the Americas CMO focuses on two critical aspects: preparing customers for purchase through integrated marketing campaigns and equipping sellers with the intelligence needed for effective conversations and pipeline development. This role is an integral part of the Microsoft Americas Sales Enablement & Operations (SE&O) team. As a Demand Generation Specialist, you will be at the heart of our Marketing Operations Team, a pivotal group within Microsoft's Central Marketing Organization (CMO). In this role, you connect strategy with execution, orchestrating data-driven marketing programs that run seamlessly across the organization. Our team plays an essential role in translating big-picture marketing plans into impactful campaigns-you will collaborate across departments, build strong stakeholder relationships, and proactively streamline processes to help our marketing efforts deliver results at scale. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities End-to-End Campaign & Media Execution: Support the demand generation process from intake to execution, including planning and deploying email, paid media, and social tactics. Use internal tools to track campaign requests, coordinate assignments, facilitate reviews/approvals, and ensure alignment with overall strategy and execution guidelines. AI-Driven Campaign Scaling: Enhance and scale campaign execution processes by leveraging AI tools to automate workflows, optimize targeting, and improve operational efficiency. Cross-Functional Teamwork: Work closely with marketing, operations, and analytics teams to execute and refine demand generation initiatives. Engage proactively with key stakeholders-gather requirements, provide regular performance updates, and ensure alignment with marketing goals while building strong working relationships. Performance Monitoring & Optimization: Track and analyze campaign performance metrics. Present insights and recommendations that drive continuous improvement. OtherEmbody our culture and values | |