Campus Marketing & Communications Lead

Are you someone who strives for excellence, values accountability, provides the best service, all while reflecting unwavering integrity? Our talented team members across the state follow the behaviors, beliefs and outcomes of these core values to ensure that our vision is met. If you're ready to join the TSTC family and make great memories please complete our application process.

The employee will demonstrate TSTC's Core Values of Excellence, Accountability, Service, and Integrity with internal and external stakeholders, customers, students, and community members.

Campus Marketing & Liaison Responsibilities
Serves as the primary liaison between the CMO's office and the campus provost, coordinating campus-specific messaging and promotional activities.

Partners with local leadership to identify marketing opportunities that elevate student engagement and promote key institutional initiatives.

Communicates regularly with the central marketing team to ensure alignment and performance tracking across campaigns.

Public Relations & Content Development
Develops and publishes press releases, blog posts, and media content to highlight campus achievements and success stories.

Ensures consistency with TSTC's brand voice and editorial standards.

Builds relationships with local media outlets and community stakeholders to strengthen public visibility.

Social Media & Digital Engagement
Leads campus-specific social media efforts, creating and curating engaging content that supports awareness and community engagement.

Partners with the central social media team to ensure brand alignment and reporting accuracy.

Monitors engagement and contributes to digital strategy improvements based on performance analytics.

Event Promotion & Campus Engagement
Collaborates with central design and content teams to promote campus events, open houses, and initiatives.

Supports planning and marketing logistics to ensure successful visibility and participation.

Develops integrated marketing plans that reflect local needs and institutional priorities.

Photography, Videography & Multimedia Support
Captures campus life through photography and videography while coordinating with TSTC's central multimedia team for professional production needs.

Maintains an organized archive of digital content and ensures timely delivery of visual assets for campaigns and publications.

Media Training & Crisis Communication
Prepares the campus provost and designated staff for media interviews, offering training on public speaking, media relations, and institutional messaging.

Coordinates media requests and supports the implementation of local crisis communication plans in alignment with guidance from the CMO's office.

Collaboration with Marketing & Creative Teams
Works closely with graphic designers, writers, and multimedia specialists to develop branded, high-quality materials. Provides localized insights and collaborates on statewide campaigns to amplify the impact of marketing initiatives.

Required Qualifications
Three or more years of experience in marketing, public relations, social media, or digital content creation.
Proven experience writing and publishing press releases, news articles, and promotional content.
Experience managing social media platforms and creating audience engagement strategies.
Basic photography and videography experience, with ability to coordinate with professional media teams.
Experience in public speaking coaching or media training.
Ability to travel up to 25% based on business needs.

Preferred Qualifications
Experience in higher education, student engagement, or event marketing.
Familiarity with media outreach and community engagement.
Proficiency in design tools such as Canva or Adobe Creative Suite.

Communication & Storytelling

Demonstrates strong written and verbal communication skills with the ability to translate campus stories into compelling content that resonates with internal and external audiences.

Strategic Collaboration

Works effectively across departments and campuses, aligning local needs with institutional strategy and coordinating with a centralized marketing team.

Media & Public Relations

Understands the dynamics of media relationships, public presence, and crisis messaging, and confidently coaches others in media-facing roles.

Digital Fluency

Navigates social platforms, content management systems, and digital communication tools to develop timely, relevant, and engaging content.

Project & Time Management

Effectively manages multiple initiatives, meets deadlines, and delivers results under pressure while maintaining focus and attention to detail.

Adaptability & Initiative

Demonstrates flexibility in handling shifting priorities and proactively identifies new opportunities for campus engagement and promotion.

Note: This job description outlines key responsibilities of the role and may not encompass every duty. Leadership may assign additional tasks as required to support TSTC's mission.

Equal Opportunity Employer

Texas State Technical College (TSTC), as an equal opportunity employer, complies with all applicable federal and state laws regarding nondiscrimination. TSTC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Employment Eligibility Verification

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at TSTC.

Background Checks

A criminal history background check will be required for the finalist(s) under consideration for this position.