Program Marketing Specialist (Remote or Option for Hybrid in MN)

Are you passionate about making a difference? Would you like to spend your working hours changing lives and building a better world? Do you want to help eliminate barriers to higher education for students in need? Consider joining the amazing team at Scholarship America, where we're hard at work creating brighter futures for students-and growing our impact so we can do even more.

The Program Marketing Specialist will serve as marketing campaign execution lead for client programs, will collaborate with sales staff, and advise on how best to leverage current and emerging marketing solutions. Individuals in this role must have a strong understanding of marketing communications, client service fundamentals and the business acumen to lead several marketing campaigns and manage competing timelines. You must have the ability to work independently and collaboratively with experience in media planning, campaign strategy, and reporting. The successful candidate will play an integral role in promoting awareness and growth of the organization and its scholarships and have a passion for student success and equity.

ESSENTIAL JOB FUNCTIONS:

• Plans, develops, implements, measures and optimizes multi-channel marketing strategies on behalf of sponsor scholarship programs, aligned with sponsor budget and objectives and Scholarship America's mission.
• May interact directly with clients from top Fortune 500 corporations, community organizations and philanthropies.
• Develops and oversees execution of promotional strategies of Scholarship America-administered scholarships to build and monitor program awareness across digital channels including, but not limited to, social media, web and email.
  • Contributes to and looks for process improvements.
  • Supports creation and management of communications materials, including program statistics and trends.
  • Reviews and proofs materials with a keen eye to reflect appropriate branding and voice.
  • Collects and reports results to determine campaign and project success.
  • Assists marketing team members with day-to-day marketing tasks and activities as requested

These essential and additional job functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job-related marginal duties as assigned.

REQUIRED SKILLS AND EXPERIENCE:

• Excellent writing and editing abilities; able to communicate clearly to various audiences.
• Experience managing multiple priorities with a strong project management skillset.
• Experience planning and executing marketing campaigns.
• Ability to grasp new & changing technologies.
• Extremely detail-oriented, with a strong creative side.
• A love for planning and scheduling.
• A proven passion for social media.
• Great communication skills to provide creative, solution-oriented results in timely manner.
• Desire and ability to collaborate with team members and colleagues from multiple departments at all levels of organization.
• Ability to represent Scholarship America to outside constituents.
• Strong computer skills with experience using Microsoft Office, Adobe Creative Suites, WordPress (or comparable CMS); proficiency in social media and digital marketing.
• Interest in the mission of Scholarship America and passionate about advancing its cause.
• Bachelor's degree in Marketing, Communications, or related field of study.

PREFERRED SKILLS AND EXPERIENCE:

• 3-5 years of experience in a marketing capacity.

Full Pay Range: Exempt $48,300 - $60,400 - $72,500

This is the pay range for our staff in this position, from entry to fully independent and proficient in the role utilizing our propriety systems and processes. The candidate selected for this position will be offered a wage applicable to their background and skillset as aligned to our business.

Application deadline: September 10^th, 2025

At Scholarship America, our team members are motivated by our core values: Student Impact, Teamwork, Inclusion and Curiosity. Our vision is to empower an America where those with the most need have the opportunity to thrive through equitable pathways to education and training, and we are seeking fantastic team members to make that happen.

We know the best person for the job could be anywhere, and that's why this position can work remotely within the continental United States or in a hybrid manner from either our office in Bloomington or Saint Peter, MN. Our employees enjoy a team-based, flexible work schedule, allowing them to flex around our core hours of Monday-Friday from 8:00 am - 4:30 pm Central Time. Scholarship America is committed to our team's work/life balance, and our strong learning and development culture supports knowledge growth and professional development for all employees across foundational and job-specific skills.

This position is only open to candidates who reside in the United States during their employment. Applicants outside the U.S. will not be considered.

Scholarship America offers employees a robust total rewards package, focused on supporting their health and well-being now and in the future. We offer comprehensive choices for the following:

• Insurance (medical, dental, vision, basic life)
• Disability (short-term & long-term)
• Flexible spending accounts (medical & dependent care)
• 403(b) retirement fund with a 3% company match

In addition to schedule flexibility, we also provide paid time away from work (vacation, sick, personal, up to fifteen paid holidays annually), plus employee & dependent educational reimbursement programs which support our overall mission.

Details on our company mission, vision, values and goals can be found at www.scholarshipamerica.org.

We are an equal opportunity employer and believe in the power of a diverse workplace to better serve a broad range of student needs. All qualified candidates who meet the minimum requirements are encouraged to apply and will receive consideration for employment regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, parental or marital status.

With $5 billion in distributions to students since 1958, Scholarship America is the leading administrator of private scholarships in the United States.