Senior Marketing & Communications Specialist

As the Senior Marketing & Communications Specialist for Together for Youth, you'll play a key role in amplifying our voice, building brand awareness, and inspiring action across New York State. You'll work alongside passionate colleagues to tell the stories of the youth and families we serve-creatively, authentically, and impactfully.

You'll bring your marketing strategy, project management, communication, and digital content skills to help us grow awareness, drive recruitment (foster parents, staff, and donors), and deepen community engagement. This is your opportunity to lead meaningful campaigns, experiment with new ideas, and build a powerful brand story in partnership with a collaborative, fast-moving team.

Job Responsibilities

• Leading the creation and execution of integrated marketing and communications plans that align with organizational goals and KPIs.
• Create and manage a content calendar for cross-department collaboration.
• Managing content strategy and creation for print, digital, and social platforms.
• Overseeing the agency's website (WordPress) and continuously improving SEO and user experience, as well as ability to make minor updates to the website.
• I think more specific will help create a clearer picture: Collaborating across departments and with external vendors to execute recruitment campaigns-supporting focus groups, managing paid digital advertising, and equipping Foster Care staff with tailored creative assets to drive foster parent engagement.
• Utilizing AI platforms and modern tools to spark creativity, improve workflows, and enhance storytelling impact.
• Measuring results and providing data-driven recommendations to evolve our strategies.
• Staying on top of trends in marketing, communications, social media, and community engagement-and bringing new ideas to the table.

Job Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, or related field.
• 3-5 years of experience in marketing and/or communications, ideally with experience managing multiple projects or campaigns simultaneously.
• Proven success in planning, executing, and optimizing marketing strategies-especially digital.
• Familiarity with WordPress, CRM platforms, SEO tools, Canva, Adobe Creative Suite (InDesign, Photoshop), and email platforms like Constant Contact and Sprout Social.
• Experience leveraging and/or willingness to learn AI tools for content ideation, workflow improvement, and data analysis.
• Strong writing, editing, and storytelling skills with a keen eye for visual branding.
• Exceptional organizational and time management skills.
• Ability to thrive in a hybrid environment, manage deadlines, and pivot quickly.
• Commitment to diversity, equity, inclusion, and belonging in both content and collaboration.
• Willingness to occasionally work flexible hours based on project needs.
• A valid driver's license and ability to travel within NYS as needed.

Equal Opportunity Employer

Together for Youth is an equal opportunity employer and does not discriminate on the basis of age, race, creed, color, national origin, sexual orientation, military status, sex, pregnancy, gender identity or expression, disability, marital status, or any other basis covered by appropriate law.

We are committed to fostering an inclusive, equitable, and accessible environment where diversity is valued and recognized as a source of strength and enrichment. We seek to attract talented people from a diverse range of backgrounds and cultures.

As a federal contractor, Together for Youth will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)