Director, Revenue Marketing

Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business - delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.

Director, Revenue Marketing

What We Need

We are seeking a dynamic and strategic Director of Revenue Marketing to join our high-performing marketing team. This role is critical in driving alignment between marketing and sales to fuel revenue growth by attracting new clients and expanding relationships with existing ones. You will lead a team focused on demand generation, field and product marketing, and campaign strategy and execution-anchored in measurable impact and tight sales collaboration.

If you're passionate about building integrated marketing engines that generate high-quality leads, improve brand visibility, and accelerate the sales cycle, this is your opportunity to make a lasting mark.

At Element, employees play a critical role in delivering value to customers and ensuring an exceptional client experience. We are committed to the success of our clients, employees, and investors by fostering a culture where every employee can make a difference!

Demand Strategy & Campaigns

Growth & Revenue Alignment

• Develop and execute revenue-focused marketing strategies aligned with sales
  priorities and corporate growth goals.
• Build and optimize multi-channel campaigns, including ABM, to generate and
  nurture high-quality leads from prospective clients.
• Partner with sales leadership to increase share-of-wallet from existing
  accounts through targeted marketing plays

Demand Generation & Campaign Management

• Own the end-to-end strategy and execution of marketing campaigns in
  collaboration with MarComm and Sales teams.
• Leverage digital, social, events, email, and content channels to drive pipeline
  development and client engagement.
• Track, analyze, and optimize campaign performance across the funnel for
  maximum ROI.

Product Marketing

• Define and articulate compelling value propositions, messaging, and
  positioning for key products and solutions.
• Enable the sales team with effective collateral, competitive intelligence, and
  client-facing tools.

Field, Partner & Event Marketing

Field & Partnership Marketing

• Lead the strategy, planning, and execution of all field marketing initiatives
  including trade shows, conferences, and hosted experiences.
• Ensure seamless lead capture and follow-up processes that convert event
  engagements into qualified pipeline and revenue.
• Oversee association partnerships and sponsorships to amplify brand
  presence, connect with prospects and deepen client relationships.

Commercial Enablement Support

Cross-Functional Collaboration

• Partner closely with the broader MarComm team to ensure unified messaging
  and channel activation.
• Build strong relationships with Sales, Product, and Client Success teams to
  drive go-to-market efficiency and effectiveness.
  

Commercial Sales Events

• Lead the development of annual Sales Kick Off agenda and content

Commercial Communications

• Lead the development of effective communications to support our sales
  teams, ensuring alignment, driving engagement, and improving overall sales
  performance through clear, consistent, and impactful internal communications.

Team Management

• Foster a high-performing, future-ready team by actively supporting employee
  development, upskilling, and career growth, while championing the adoption of
  new tools and technologies that enhance team efficiency, collaboration, and
  marketing effectiveness.
• Conduct performance evaluations and provide feedback to team members.
• Continuously work to improve employee engagement and build a positive
  workplace culture, including aligning team to Element's Purpose, strategy and
  Values.
• Encourage open communication and collaboration across all levels of the
  team.

Qualifications

• 8+ years in B2B marketing, with 5+ in a revenue marketing, demand gen, or
  integrated marketing leadership role.
• Proven experience aligning marketing with sales to drive pipeline and revenue
  growth.
• Strong track record of building and scaling multi-channel campaigns that
  generate measurable business outcomes.
• Expertise in event marketing, product marketing, and field/partner marketing
  strategies.
• Data-driven mindset with strong knowledge of marketing automation, CRM
  systems (e.g., Salesforce), and analytics tools.
• Excellent leadership, communication, and project management skills.

Skills

• A strategic thinker who can see the big picture while flawlessly executing the
  details.
• A leader with a bias for action and results.
• A collaborative spirit who thrives in cross-functional environments.
• A deep understanding of the B2B buyer journey and how to influence it through
  integrated marketing.

The hiring base salary range for this position is $124,600 - $171,400 USD annually. Actual compensation within this range will be dependent upon the individual's knowledge, skills, experience, equity with other team members, and alignment with market data. Please note that the disclosed salary range is solely for candidates hired to perform work within this geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location.

What's in it for You
* A culture of innovation, empowerment, decision-making, and accountability
* Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness
* Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays)

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.

Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans' status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request.Should you require an accommodation with our hiring process please send an email to talentacquisition@elementcorp.com or call (800) 665-9744.

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