AI Solutions Marketing Manager -Retail and Manufacturing Verticals

Position Description:

Lenovo Services and Solutions Group (SSG) is seeking a motivated and organized AI Vertical Solutions Marketing Manager to join our Product Marketing team and oversee the development of product marketing assets and demand generation content with our partner NVIDIA.

In this role, you'll support the development of content that is customized to meet the needs of our target verticals and key accounts. The role involves creating and distributing highly relevant content for AI solutions, ensuring deep industry relevance and impact at the company, solution, vertical, and regional levels. You'll contribute to developing the strategic vision for our marketing assets and elevating our demand generation, so the ability to write technically and develop timely and compelling content to engage priority customers is a critical success factor. You will also assist in gathering insights that will be integral to the sales methodology, enhancing the effectiveness and precision of sales efforts and usage of content. You will collaborate with a multidisciplinary team, including global campaigns, product marketing, global events, global brand, communications and counterparts in other areas of our growing business. This role r serves as a bridge between Lenovo and NVIDIA, ensuring our joint objectives are translated into high-quality deliverables and fine-tuned to include partner preferences.

In this role, you'll need to be strategic, agile, and deeply driven to craft and execute impactful content strategies-always staying ahead of evolving trends. It's a fast-paced, high-impact position with broad scope and real opportunities for personal and professional growth. If you thrive on delivering exceptional results, moving quickly, and being part of a collaborative, tight-knit team that genuinely enjoys working together, this role could be your perfect fit.

Key Responsibilities:

• Contribute to development of marketing strategies for the AI vertical solutions category
• Partner with offering leads to position new and existing AI vertical solutions and capabilities
• Own the content strategy for key accounts in key verticals, understanding the business objectives, buyer journeys, and audience needs.
• Write and produce content across the customer journey from awareness to advocacy.
• Support other content needs-such as speech writing, campaign docs, or thought leadership - demonstrating adaptability while staying rooted in strong writing.
• Create and manage a content calendar -ensuring consistency, quality, and timely delivery.
• Partner with the retail and manufacturing subject matter experts in Lenovo and NVIDIA to produce content that is accurate, insightful and timely.
• Stay current on industry trends, competitive landscape, and audience behavior in each vertical.
• Collaborate closely with SEO, social, campaign, event and all demand gen teams to maximize the impact of content.
• Partner with sales and customer success to identify content gaps and create assets that support the full customer lifecycle.
• Monitor content performance using analytics tools and optimize based on data.
• Bring creative inspiration to team discussions-whether cool campaigns, fresh formats, or platform trends that can help evolve our work.
• Sit in on client meetings to better understand their tone, feedback, and absorbing context that informs your writing.
• Work with the Geo marketing and enablement teams to drive content forward.
• Track and analyze key performance indicators (KPIs) for content initiatives.

Basic Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field or equivalent work experience.
• 8+ years of experience in marketing content strategy, executive communications, and/or thought leadership in the technology services industry.

• Experience working with cross-functional teams and producing industry-specific content, preferably for retail and/or manufacturing customers.
• Demonstrated knowledge of content, digital marketing, and branding best practices.
• Experience creating content and marketing material focused on AI solutions
• Track record of developing and executing on innovative vertical campaigns.
• Previous experience with agencies, consultancies or technology alliance partners a plus.

Key Skills:

• Strong project management and multitasking abilities.
• Excellent storytelling and writing abilities.
• Ability to work under tight deadlines and adapt to changing priorities.
• Analytical mindset with experience in performance tracking.
• Executive presence and strong interpersonal skills with the ability to influence partners.

The base salary range budgeted for this position is $145,000 - $188,000. Individuals may also be considered for bonuses and/or commissions. Lenovo's various benefits can be found at www.lenovobenefits.com.

In compliance with Colorado's EPEWA, the expected Application Deadline for this position is 10/28/2025 this applies to both internal and external candidates