New 
M365 Senior Category Strategy and Insights Manager
 Microsoft | |
 United States, Washington, Redmond | |
 Sep 14, 2025 | |
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OverviewThe Microsoft 365 Category Management Team is responsible for developing and driving the programs, acquisition motions, and GTM (Go-To-Market) investments necessary to nurture, strengthen, and grow the base of consumer subscribers and deliver against revenue goals across direct and partner channels. We strive to continually improve our customer acquisition experience and relentlessly focus on turning business and customer insights into actions and innovations that drive business growth. As the M365 Senior Category Strategy and Insights Manager, you will inspire data-driven growth by turning insights into strategy and action, shaping M365 attach, renewal and new on-ramps strategy through cross-channel trends, bold opportunity sizing, and clear performance insights that empower V-teams to lead with purpose and precision across Direct, Managed Retail and OEM. You will proactively work with business stakeholders across multiple disciplines, including product group partners, finance, business planning, data, field and global sales & marketing teams to apply those insights to today's business operations and develop the strategies and investment for the future.
ResponsibilitiesCategory StrategySet a 2-3 year strategy to maximize Revenue and Gross Adds, driven by attach, renewals, and new onramps across Direct, Managed Retail and OEM -defining where to play / how to win by segment and region.Prioritize a portfolio of staged bets using Total Addressable Market (TAM), Serviceable Addressable Market (SAM), Serviceable Obtainable Market (SOM), Customer Lifetime Value (LTV), and Customer Acquisition Cost (CAC); establish clear investment theses, guardrails, and success criteria.Define priority customer segments, value props, and frictionremoval journeys that expand reach and lifetime value.Cross-channel insights & action prioritizationLead cross-channel performance analysis to uncover trends, risks, and whitespace opportunities across Direct, Retail and OEM.Build insight-driven narratives that connect data to strategic implications across the three growth pillars:Maximize Attach (e.g., attach drivers, bundling opportunities), Strengthen Renewals (e.g., growing activations and auto-renew in acquisition), and Create New On-Ramps (e.g., trial-to-paid conversion, new audience entry points).Translate insights into clear action proposals for WW (WorldWide) and Regional teams, ensuring alignment with investment priorities and execution plans.Planning, investment & forecastCo-lead annual planning and Objectives and Key Results (OKRs) with the Business Group (BG), Business Planning, Engineering Group (EG), and Consumer and Commercial Solutions (CCS) Finance and CCS Sales Operations; establish north-star metrics.Run scenario planning and capital allocation; recommend reallocations by ROI(Return of Investment), marginal CAC, and capacity; trigger timely pivots.Maintain an assumption library & driver tree; align WW/Regions and improve forecast accuracy via postmortems and process improvements.Performance, experimentation & measurementLead crosschannel performance reviews, turning signals into insights, choices, and actions (accelerate, pause, pivot).Own the testandlearn roadmap (pricing/packaging, offers, trials, incentives, identity/checkout); scale winners, retire lowyield motions.Define the measurement framework and instrumentation; ensure a single source of truth, selfserve insights, and data integrity.Operating model, storytelling & changeSet the crosschannel operating rhythm, decision rights, and governance.Craft executive narratives and decision memos that distill complexity into clear trade-offs for Chief Security Officer (CSO), Engineering + Devices (E+D), and Finance leaders.Build capabilities and adoption across Vteams; productown reusable analytics (e.g., Power BI, Adobe) to scale decision quality. | |