Brand Marketing Manager

Under the direction of the Director of Brand Management + Marketing the incumbent will provide support and oversight of the UC Davis Health brand while also serving as a marketing lead to support organizational entities (departments, programs, initiatives) including supervision of key marketing staff members. The incumbent will be considered a primary brand steward responsible for overseeing and advancing brand standards and educating, advising, and mentoring health system partners on the standards. Extensive interaction with stakeholder groups is required as well as coordination with Public Affairs and Marketing teams to achieve department wide and organizational goals. The incumbent will create marketing campaigns that are consistent with brand direction and assuring organizational alignment to support specific marketing objectives. Role includes supervision of marketing and support staff based on department organizational needs.

This role may, at times, require a rigorous schedule and workload, including extended hours, travel and the ability to manage multiple high-priority projects simultaneously.

Apply By Date: 11/5/2025 by 11:59pm

Minimum Qualifications - For full consideration, applicants are encouraged to upload license and/or certification if required of the position

• Required to hold a valid California driver's license, have a driving record that is in accordance with local policies/procedures, and/or enroll in the California Employer Pull Notice Program.
• Bachelor's degree in communications, business, marketing or related field.
• 10+ years experience working in marketing and/or brand positions developing brand and marketing strategies.
• Experience as a brand manager/ambassador in capacity of upholding and reinforcing brand standards for an organization.
• Minimum of 2 years experience supervising support staff in a creative capacity.
• Experience developing and implementing comprehensive marketing plans.
• Experience with managing both traditional and digital media campaigns.
• Experience researching and analyzing information to identify trends, issues and potential invalid data.
• Excellent oral and written communication skills; ability to interact effectively, courteously, and cooperatively with a wide range of individuals, including faculty/physicians and staff; business professionals; patients; consumers; and vendors.
• Ability to establish and maintain positive working relationships throughout the University, health system and community.
• Strong problem-solving ability, including metrics-driven thinking.
• Skilled reporting on progress of projects for informal briefings, formal presentations and more.
• Excellent organizational skills: ability to manage multiple projects simultaneously; prioritize work independently; manage and meet multiple deadlines, work quickly and with minimal supervision, showing independent judgment, accuracy, and initiative.
• Ability to anticipate problems and recommend and/or implement changes and solutions.
• Ability to write clear and concise business communications, with accurate spelling, grammar, and punctuation.
• Excellent editing and proofreading skills to produce clear, error-free documents.
• Advanced proficiency with all MS Office applications, including MS Word, PowerPoint, and Excel.
• Ability to enter data quickly and accurately, verify accuracy and generate reports and lists.
• Ability to work well independently, as well as part of a collaborative team to accomplish multiple, high-priority tasks; be highly resourceful.
• Ability to react with flexibility and patience to maintain efficiency and accuracy under pressure created by heavy workload, shifting priorities and multiple requests.
• Exceptional customer-service skills including problem-solving, cooperative language, empathy, flexibility, and the ability to work with clients and staff within the department for quick and effective responses and problem-resolution.
• Ability and willingness to support institutional customer service requirements.
• Ability to interpret UC Davis and UC Davis Health policy and procedures, laws and regulations pertaining to patient privacy rights, copyrights, and public information.
• Ability to always maintain and understand the need for professionalism.
• Willingness to learn and adhere to the UC Davis Principles of Community and CLAS Standards.

Preferred Qualifications

• CRM experience.
• Working knowledge of project management software, preferably Wrike.
• Knowledge of AP style.
• Working knowledge of Adobe Creative Suite.
• Strong knowledge of health care operations in a managed care environment, including understanding of interrelationship between health plan, medical group, and provider selection.
• Knowledge of UC Davis Health and its services, locations, and accepted health plans.
• Knowledge of and experience with trafficking of advertisements across multiple mediums.

Key Responsibilities

• 45% - Brand Manager
• 40% - Marketing Manager
• 15% - Supervisor

Department Overview

The Department of Public Affairs and Marketing plans, manages, and implements strategic communications (such as news services, public relations, marketing, internal and external communications) for UC Davis Health. Communications are aimed at a wide range of key constituencies, such as the news media; UC administration; UC Davis Health faculty, staff, and students; government/regulatory leaders; external physicians; business leaders; patients and health care consumers; and the general public.

POSITION INFORMATION

• Salary or Pay Range: $94,700.00 - $177,300.00
• Budgeted Pay Range: $125,000.00 - $145,000.00
• Salary Frequency: Monthly
• Salary Grade: Grade 24
• UC Job Title: MARKETING SUPV 2
• UC Job Code: 007554
• Number of Positions: 1
• Appointment Type: Staff: Career
• Percentage of Time: 100%
• Shift (Work Schedule): 8am-5pm
• Location: Broadway Building (HSP072)
• Union Representation: 99 - Non-Represented (PPSM)
• Benefits Eligible: Yes
• This position is hybrid (mix of on-site and remote work)
• This is not an H-1B opportunity

Benefits

Outstanding benefits and perks are among the many rewards of working for the University of California. UC Davis offers a full range of benefits, resources and programs to help you bring your best self to work, as well as to help you and your family achieve your health, wellness, financial and career goals. Learn more about the benefits below and eligibility rules by visiting either our handy Benefits Summary for UC Davis Health Employees or Benefits Summary for UC Davis Employees and our Benefits Page.

If you are represented by a union, benefits are negotiated between the University of California (UC) and your union and finalized in a contract. Read your bargaining unit's employment contract, stay abreast of current negotiations and learn about collective bargaining at UC: https://ucnet.universityofcalifornia.edu/labor/bargaining-units/index.html

* High quality and low-cost medical plans to choose from to fit your family's needs
* UC pays for Dental and Vision insurance premiums for you and your family
* Extensive leave benefits including Pregnancy and Parental Leave, Family & Medical Leave
* Paid Holidays annually as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement
* Paid Time Off/Vacation/Sick Time as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement
* Continuing Education (CE) allowance and Education Reimbursement Program as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement
* Access to free professional development courses and learning opportunities for personal and professional growth
* WorkLife and Wellness programs and resources
* On-site Employee Assistance Program including access to free mental health services
* Supplemental insurance offered including additional life, short/long term disability, pet insurance and legal coverage
* Public Service Loan Forgiveness (PSFL) Qualified Employer & Student Loan Repayment Assistance Program for qualified roles
* Retirement benefit options for eligible roles including Pension and other Retirement Saving Plans. More information on our retirement benefits can be found here

Physical Demands

• Standing - Frequent 3 to 6 Hours
• Walking - Occasional Up to 3 Hours
• Sitting - Continuous 6 to 8+ Hours
• Lifting/Carrying 0-25 Lbs - Occasional Up to 3 Hours
• Pushing/Pulling 0-25 Lbs - Occasional Up to 3 Hours
• Bending/Stooping - Occasional Up to 3 Hours
• Squatting/Kneeling - Occasional Up to 3 Hours
• Twisting - Occasional Up to 3 Hours
• Reaching overhead - Occasional Up to 3 Hours
• Keyboard use/repetitive motion - Frequent 3 to 6 Hours

Mental Demands

• Sustained attention and concentration - Continuous 6 to 8+ Hours
• Complex problem solving/reasoning - Continuous 6 to 8+ Hours
• Ability to organize & prioritize - Frequent 3 to 6 Hours
• Communication skills - Continuous 6 to 8+ Hours
• Numerical skills - Occasional Up to 3 Hours
• Constant Interaction - Frequent 3 to 6 Hours
• Customer/Patient Contact - Occasional Up to 3 Hours
• Multiple Concurrent Tasks - Continuous 6 to 8+ Hours

Work Environment

UC Davis is a smoke and tobacco free campus effective January 1, 2014. Smoking, the use of smokeless tobacco products, and the use of unregulated nicotine products (e-cigarettes) will be strictly prohibited on any UC Davis owned or leased property, indoors and outdoors, including parking lots and residential space.

Some local travel to clinic locations required.

Special Requirements - Please contact your recruiter with questions regarding which activities apply by position

• This is a critical position, as defined by UC Policy and local procedures, and as such, employment is contingent upon clearing a criminal background check(s) and may include drug screening, medical evaluation clearance and functional capacity assessment
• This position is designated as a mandated reporter under CANRA and UC policy, and employment is contingent on compliance with applicable policies, procedures and training requirements

Misconduct Disclosure Requirement: As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.

A Culture of Opportunity and Belonging

At UC Davis, we're committed to solving life's most urgent challenges and building a healthier, more resilient world. We believe in growing through every challenge, continually striving to improve, and welcoming new perspectives that strengthen our community. We recognize that a vibrant and innovative organization values both individual strengths and shared purpose. The best ideas often emerge when people with different experiences come together.

As you consider joining UC Davis, we invite you to explore our Principles of Community, our Clinical Strategic Plan and strategic vision for research and education. We believe you belong here. The University of California, Davis is an Equal Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status.

To view the University of California's Anti-Discrimination Policy, please visit: https://policy.ucop.edu/doc/1001004/Anti-Discrimination

Because we want you to feel seen and valued, our recruitment process at UC Davis supports openness and authenticity. Research shows that some individuals hesitate to apply unless they meet every qualification. You may be an excellent fit for this role-or the next one. We encourage you to apply even if your experience doesn't match every listed requirement. #YouBelongHere

To learn more about our background check program, please visit: https://hr.ucdavis.edu/departments/recruitment/ucd/selection/background-checks