Digital Data Analytics Manager

WHO WE ARE

Hallmark Digitalis one of the driving forces behind the creation and delivery of innovative solutions and experiences to Hallmark's consumers. We are a team dedicated to optimizing sales, merchandising, marketing, and operations for Hallmark.com and the Hallmark Cards Now app. Hallmark Digital incorporates numerous consumer digital touch points - eCommerce, search, mobile, social, etc. We are a fast-paced, collaborative group, with the opportunity to evolve our e-commerce business, drive innovative ideas, and help our consumers connect. We're highly curious, constantly learning, operate with a growth mindset, and help drive consumer digital experiences in an ever-changing eCommerce environment.

WHAT THIS ROLE ENTAILS AND HOW YOU'LL CONTRIBUTE

Are you a curious, collaborative, and insight-driven analytics leader who thrives on turning data into stories that drive action? Do you love digging into eCommerce performance, uncovering opportunities, and shaping strategy through experimentation and analysis? Are you a collaborative leader who thrives in cross-functional environments? If so, we'd love to meet you.

Hallmark is seeking a Digital Data Analytics Manager to join our team and lead the charge in transforming data into strategic insights across our eCommerce channels. This role is a key driver of performance tracking, forecasting, and storytelling- connecting the dots between consumer behavior, marketing impact, and commercial outcomes.

What You'll Do:

• Lead Insight-to-Action Initiatives: Deliver actionable insights through curiosity, iteration, and compelling storytelling that influence business decisions.
• Own eBusiness Forecasting & Reporting: Use tools like Tableau, Excel, Adobe, Power BI, and Manhattan to build forecasts and performance reports that support financial goals.
• Drive Sales Insights: Provide commercial updates with a focus on performance trends and opportunities.
• Champion A/B Testing Strategy: Partner with Product, Merchandising, and Content teams to develop and interpret impactful commercial tests. Own the storytelling and "so what" synthesis for leadership forums.
• Collaborate Across Teams: Work closely with Hallmark Digital leadership and cross-functional partners to align analytics with business strategy.

BASIC QUALIFICATIONS

The following is required to be considered for this role:

• Bachelor's Degree or 4 years of professional work experience
• At least 5 years of professional advanced analytics experience
• At least 3 years of professional experience using statistical programming languages and/or data visualization tools
• At least 3 years of experience leading a team of data analysts, including guidance, mentoring and training
  
  

PREFERRED QUALIFICATIONS

Your resume will stand out if you have:

• Bachelor's or Master's degree in Business, Economics, Statistics, Physics, Math, Engineering, Economics, Finance, Operations Research, Social Sciences or a quantitative field
• Experience with advanced statistical modeling, including predictive analysis, forecasting, regression, experimentation (multivariate is a plus), data mining, sequential/time-series, supervised and unsupervised models, etc.
• Expertise with data visualization tools including Adobe, Power BI, Tableau, Dash, RShiny, D3.js, MicroStrategy, etc.
• Strong desire to explore various data sources to uncover hidden trends and opportunities for the organization
• Expertise in "so-what" insights, including the ability to simplify large and complex problems to determined appropriate approaches and uncover data driven actionable solutions
• Proven track record of utilizing technical and business acumen to drive strategy and solutions, including high expertise in other business subject matters
• Self-directed, detailed & team oriented with highly developed problem solving and analytical skills
• Excellent communication skills, both written and verbal, coupled with strong organizational, planning and interpersonal skills
  
  

ADDITIONAL DETAILS

• The Hallmark Digital team is highly collaborative and therefore spends time at Hallmark headquarters in Kansas City a few days a week and during critical team building events. On other days we work from home, flexing schedule details as needed by consumers, the business, and team members.

Now's your chance to embrace a future with Hallmark-just follow the instructions below to apply.

You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields.Accepted file types are DOCX and PDF.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

HALLMARK - Because Connecting With Each Other Has Never Been More Important

For over 100 years, Hallmark has helped people connect and strengthen the relationships that matter most. Today, we're building the next century of connection- blending the warmth of in-store experiences with the ease of digital innovation.

We're looking for empathetic learners, strategic thinkers, and enthusiastic visionaries from all backgrounds to help shape what's next. If you're ready to bring fresh ideas and energy, we'd love to have you on the team!

At Hallmark, you'll feel welcomed from day one- whether you're remote, hybrid, or in-office. We'll tap into your strengths, offer leadership opportunities, and support your growth every step of the way.

Our culture is rooted in care and inclusion. We celebrate diverse perspectives and actively seek out new voices- like yours- to help us grow and evolve. Let's imagine the future of Hallmark together!