Freelance Search Engine Optimization Planner

Description

Evolvics, powered by Syneos Health, is seeking a Search Engine Optimization planner. The role within the performance media team will be responsible for comprehensive improvements for organic visibility for our clients. This position plays an important role in ensuring client websites are set up efficiently for media amplification. Passion for great performance is a must - the ideal candidate will proactively assist the team on a variety of tasks for existing clients, while helping to craft new setup initiatives.

Key Responsibilities:

• Day-to-day tasks include, but are not limited to: Title tag, Meta Description and alt text analysis and recommendations, competitive website insights, backlink audits, url redirect matrices, and health checks. Technical skills would also include experience in XML sitemap review, robots file creation, and schema markup
• Conduct regular check-ins with the Search Supervisor to report on deliverables & performance and recommend strategic adjustments.
• Partner with other media planning, media buying, and analytics departments to provide sound, research-based SEO strategies, plans and implementation approaches that drive tangible client business impact.
• Leverage data-driven approach to analyze performance and derive insights and strategic recommendations to improve KPIs and results.
• Listen and stay engaged with relevant healthcare discussions about our clients, competitors, and/or industry
• Nurture key relationships with platform reps to increase opportunities and remain up to date on pharmaceutical and healthcare branded and unbranded content regulations and restrictions

Qualifications

• Bachelor's degree in Marketing, Data Science, or a related field
• 2+ years' experience in SEO baseline functions to support client goals and KPIs
• Strong in-platform experience across major SEO platforms including (but not limited to): Screaming Frog, Google Search Console, SEMRush
• Proven track record of successfully managing multiple projects with quick turnaround times
• Strong time management skills required
• Works well independently and collaborates with other teams
• Experience in pharma or healthcare is not required, but preferred

The anticipated hourly rate for this position is $40.00-$45.00, but may vary based on various factors such as the candidate's qualifications, skills, competencies and proficiency for the role.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
As a Syneos Health freelance, temporary, or contract employee, you may be eligible to participate in the Company 401k match and benefits such as paid time off or benefits through provisions in the Affordable Care Act or State-specific requirements depending on the terms of your employment. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements for temporary/freelance/contract employees.