Marketing Manager - Hybrid

Aquent is partnering with a leading innovator in the tech industry, renowned for shaping the digital landscape and delivering impactful experiences globally. Our client is at the forefront of technological advancement, constantly pushing boundaries to create groundbreaking offerings that touch millions of lives. They are dedicated to creating intuitive and powerful experiences, and you will play a crucial role in bringing these innovations to the world.

We're seeking a dynamic and strategic Marketing Manager to join our client's team and play a pivotal role in driving global marketing campaigns. This is an incredible opportunity to make a significant impact by shaping product marketing strategy, influencing key stakeholders, and bringing innovative offerings to market. You'll be instrumental in educating users, fostering engagement, and accelerating product adoption through creative and scalable initiatives, directly contributing to the success and reach of groundbreaking features and services.

As a Marketing Manager, you will be at the heart of our client's marketing efforts, driving product marketing strategy and execution for global campaigns. You will act as a key liaison between internal teams and external stakeholders, providing critical market context and insights to inform product development and marketing opportunities. Your expertise will guide decision-making and establish guiding principles for the successful launch and growth of offerings in the market. This role offers the chance to lead medium- to large-scale campaigns, develop innovative marketing initiatives, and leverage diverse channels to achieve significant user education, engagement, and adoption. You will delve into detailed insights, understand big-picture implications, and proactively stay ahead of industry trends to solve complex problems and deliver optimal solutions.

**Key Responsibilities Include:**

* Act as a subject matter expert on offerings and features, providing input into the development process, conducting market analysis, and predicting industry trends to inform product development and marketing strategies.

* Lead the development of comprehensive marketing plans for regional or functional teams, reviewing portfolio characteristics, prioritizing marketing goals, and defining positioning plans to identify and engage target audiences.

* Pioneer the framework and rollout of strategies for product marketing content across various channels, defining, identifying, collecting, and tracking appropriate quantitative and qualitative product or business metrics.

* Conduct thorough market analysis to validate market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), identifying market landscape opportunities and collaborating with teams to build supporting rationales, hypotheses, and visions.

* Understand the offerings and target audience, develop compelling positioning, and execute go-to-market plans and messaging for new offerings and features.

* Champion the user voice by developing insights that help cross-functional teams and partners incorporate user feedback into product development and marketing strategies, advocating for improved user experience and engagement.

* Craft compelling product brand positioning, value propositions, and messaging strategies using voice and user insights, adapting communications for different narratives and brand frameworks.

* Develop and refine marketing content independently to ensure alignment with product strategy, iterating content and design with cross-functional teams based on standards, and collaborating with production teams to publish final marketing content.

* Initiate and manage user research efforts independently, scoping, managing, and guiding research by leveraging internal and external partners.

* Orchestrate and execute impactful medium- to large-scale campaigns, assets, communications, and programs to address user needs and achieve objectives and key results (OKRs), driving evaluation and analysis of campaign performance for optimization across integrated channels.

**Qualifications:**

**Must-Have Qualifications:**

* Bachelor's Degree

* 5+ years of work experience in marketing, with no more than 10 years of total work experience.

* Proficiency in product marketing and marketing campaign execution.

* Demonstrated expertise in product positioning.

* Strong skills in data analysis and synthesis.

* Deep understanding of consumer behavior.

* Experience with situational leadership.

* Proven campaign management capabilities.

* Ability to create effective marketing briefs.

* Experience in client/partner management and advising.

* Proficiency in brand management.

* Solid industry knowledge relevant to the tech sector.

* Excellent storytelling abilities.

* Comprehensive knowledge of go-to-market activities.

**Nice-to-Have Qualifications:**

* Experience in product marketing or campaign execution within a technology company.

* Proficiency in writing campaign briefs, developing product use cases, and executing marketing campaigns.

* Preference for work experience in the Technology industry.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.