E Commerce Channel Mktg Manager

About Justrite Safety Group

At Justrite Safety Group, we're more than just a collection of industrial safety companies; we're a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence.

As our business continues to grow, we continue to look for top talent to join our team as we lead the charge in revolutionizing industrial safety, ensuring that every worker returns home safe, every workplace remains secure, and our environment thrives for generations to come. With Justrite Safety Group, safety isn't just a priority-it's our passion.

The Contribution You'll bring to this Role:

Justrite is seeking a results-driven Ecommerce Channel Marketing Manager to lead the identification, launch, and growth of our partner ecommerce channels (excluding Amazon, North America). This role will own channel strategy and execution, driving sales growth, improving customer experience, and strengthening our digital presence across key distributors and marketplace partners.

Including:

• Develop and implement channel-specific strategies to drive sales, margin, and conversion across multiple ecommerce partners.

• Collaborate with cross-functional teams (Sales, Product, Brand, Merchandising, Supply Chain) to align growth initiatives, program execution, and go-to-market strategies.
• Manage relationships with online distribution partners to optimize content, promotions, and brand positioning.

In this role, you will report directly to the Director of Ecommerce, Marketplaces, setting the stage for your career to soar! This role is your gateway to opportunities for advancement, with the potential to grow within the organization in 3-5 years as you make meaningful contributions to our organizational goals.

About the Team:

Our ECommerce team is at the forefront of driving digital growth and creating seamless online experiences for our customers. We manage and optimize our online platforms, digital marketing initiatives, and marketplace partnerships to ensure our products are accessible whenever and wherever customers shop. With a focus on data-driven decision-making, innovation, and collaboration, the team works across functions to enhance the customer journey, strengthen brand presence, and deliver measurable business results. Always forward-looking, the E-Commerce team plays a critical role in shaping our digital strategy and positioning us for long-term success in an evolving marketplace.

What You'll Do at Justrite:

• Develop and implement channel-specific strategies to drive sales, margin, and conversion across multiple ecommerce partners.

• Collaborate with cross-functional teams (Sales, Product, Brand, Merchandising, Supply Chain) to align growth initiatives, program execution, and go-to-market strategies.

• Manage relationships with online distribution partners to optimize content, promotions, and brand positioning.

• Build promotional calendars, retail media strategies, and advertising budgets to maximize ROI and partner engagement.

• Conduct competitive research and category analysis to uncover whitespace opportunities, identify high-velocity listings, and guide channel expansion.

• Partner with marketing to develop and execute paid media campaigns, SEO/SEM, and personalization initiatives that enhance visibility and conversion.

• Monitor performance through dashboards and analytics tools, providing actionable insights and strategic recommendations to leadership.

• Stay current on ecommerce industry trends, platform updates, and best practices to inform strategies and unlock new revenue streams.

• Lead strategic planning for both near-term execution and long-term (3-year horizon) channel growth.

Key Performance Indicators (KPIs):

• Sales Growth: Comp Sales in Shipments and Customer POS to Target and LY
• Merchandising Effectiveness: Improvement in Content Scores and SEO
• Promotional Planning: Develop customer-level promotional strategy while avoiding channel conflict. Forecast and measure results.
• Digital Engagement: Metrics on digital marketing efforts, such as glance views, CVR, Ad CVR, RoAS (where applicable)

Your Skills and Expertise:

To ensure your success from day one in this role, Justrite requires the following qualifications at a minimum:

• Bachelor's degree in Business Administration or Marketing preferred

• A minimum of 5+ years' previous experience in ECommerce Marketing; distributor channel experience a plus

• Proven ability to assess Ecommerce business and develop a marketing/merchandising strategy to drive growth

• Capable of managing upwards of 10+ accounts
• Up to 25% travel

Additional qualifications that could help you succeed even further in this role include:

• Excellent communication and interpersonal skills, with a collaborative approach to working with customers and internal partners
• Demonstrates proficiency in Microsoft Office applications, PIM, DAM, Commerce platforms as well as other marketing tools

Compensation:

The position offers a competitive base salary ranging from $110,000 to $130,000.

Actual base salaries will vary and may be above or below the recommended pay range based on factors such as but not limited to location, relevant experience and performance. Additionally, this role is eligible for an annual incentive plan to enhance their overall total compensation package when Justrite Safety Group and their business units achieve annual business and financial targets.

Benefits:

Our benefits package at Justrite Safety Group is designed to be the best in the industry, offering everything you need to support your career and personal well-being. You'll receive a competitive salary paired with an extensive benefits package that includes comprehensive medical, dental, and vision coverage. We provide flexible hours and alternative work arrangements designed to support a healthy work-life balance. These options vary depending on the specific roles and business needs.

Your financial future is secure with our 401K plan, complete with a company match, and you're protected with company-paid short and long-term disability insurance. To ensure you're at your best, we also offer generous paid time off, personal days, and a robust employee wellness program that supports your overall health and happiness. At Justrite, our benefits package is designed to help you thrive both in and out of the workplace.

Why Choose Justrite Safety Group?

As a leading name in the safety industry, Justrite provides a platform where you can collaborate with some of the best professionals in the field, learning from experts and contributing to cutting-edge solutions. The company's commitment to excellence and innovation ensures that you'll be part of a team that is making a real impact. With a strong focus on career advancement, Justrite empowers its employees to thrive both personally and professionally, making it an ideal workplace for those looking to grow their careers in a meaningful and rewarding environment.

Join us and be part of a team dedicated to product excellence and making a positive impact in our company, and in our community!