Manager, Content Marketing & Partnerships

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.

SiriusXM

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How you'll make an impact:

The Manager, Content Marketing & Partnerships is responsible for fostering growth of SiriusXM's entertainment and comedy radio partners, as well as podcasts through creative marketing execution, maintaining relationships, synthesizing and sharing data, and more. The ideal candidate will have a blend of strong digital marketing, awareness and excitement around pop culture, and rich experience in the media landscape.

What you'll do:

• Brainstorm and pitch creative marketing strategies, content, and promotional opportunities aimed at gaining new audiences, retaining and engaging existing audiences, and building brand awareness.
• Develop marketing strategies and creative briefs for specialty programming, show and channel launches, events, interviews, promotional assets, graphics, and more.
• Cultivate and maintain strong relationships with partners, serving as the main point of contact for marketing initiatives. Ensure seamless communication and coordination.
• Manage marketing from planning and strategy phases to implementation, execution, data analysis, and presentations.
• Strategize and execute social promotion campaigns across Instagram, TikTok, X, Facebook, Snapchat, Reddit, YouTube, and other relevant marketing platforms.
• Work cross-functionally across internal departments, including CRM, App, PR, Social, Performance, Creative, Events, Sweeps, Email, Channel Marketing, OEM, Sales, Brand, and Digital.
• Partner with design teams (in-house and external) to brief on all necessary assets and elements. Act as project manager for feedback, changes, and approvals.
• Monitor and analyze the performance of marketing initiatives using relevant metrics, KPIs, and benchmarks to build insights and make data-driven decisions.
• Ensure seamless communication and coordination to optimize the effectiveness of partner programs.
• Act as quality control for each partner by coordinating approvals of marketing materials.
• Provide and present regular reports and insights to stakeholders, highlighting the impact of marketing activities and identifying areas for improvement.
• Stay current on industry trends, technological advancements, and shifts in audio content and podcasting.
• Collaborate with creative services, marketing analytics, product, and engineering teams to build acquisition funnels and measurable marketing programs that fuel growth.

What you'll need:

• 5 years of experience in digital marketing within the media landscape. Experience in entertainment marketing is a plus.
• Experience in social media strategy, data analytics, and content production.
• Well-organized and detail-oriented.
• Exceptional communication and writing skills.
• Commercial awareness partnered with a creative mind.
• Ability to seamlessly multi-task effectively across multiple active projects in a fast-paced environment.
• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $87,000 to $100,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws. The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

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