Brand & Content Marketing Manager

Job Title:

Location:

What you'll do:

Brand Strategy & Stewardship

• Maintain and help evolve brand guidelines and support training or toolkits for internal and agency teams, ensuring consistency of tone, visuals and messaging across all channels
• Act as the guardian of brand identity, partnering with cross-functional teams to ensure consistent brand application in campaigns, communications, collateral, presentations and digital assets
• Manage creative asset development for the bank, including brand campaigns, collateral and sales support materials, templates and multimedia storytelling
• Maintain organized systems for marketing assets, calendars and project documentation.
• Coordinate campaign deliverables, timelines and reporting in partnership with sales, brand and creative teams
• Assist in the planning and execution of internal and external marketing events
• Help with brand elements across the Bank for internal needs such as signage and branded merchandise
• Support the daily operations of the marketing department, driving efficiency and communication across teams

Content Strategy & Development

• Assist in the creation and execution of a brand messaging architecture and multi-channel content strategy across campaigns, digital properties and communications to ensure clarity, consistency and impact
• Partner with the social media marketing manager to integrate and implement cohesive content and editorial calendars
• Oversee editorial calendars, content workflows and measurement frameworks to ensure timely, high-quality output
• Write and edit content across web, email, social media, thought leadership and executive communications
• Build scalable communications systems, including AI-driven templates, workflows and prompt libraries to accelerate content creation and approval
• Work cross-functionally to develop, support and drive unique, impactful and compelling content and advertising programs to build the Western Alliance brand
• Regularly monitor the competitive space, providing the marketing team with insights on market changes, developments and emerging trends

Campaign & Channel Management

• Support integrated campaigns that reinforce brand positioning and generate measurable results
• Partner with paid media and digital teams to extend content reach through targeted campaigns
• Track KPIs, compile data and support the measurement of content and campaign performance, translating analytics and insights into actionable recommendations
• Integrated Marketing Execution: Oversee campaign development, AI-enabled asset creation, web/digital design, customer, stakeholder and employee communications

What you'll need:

• High School Diploma or equivalent required. Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred
• 8+ years of experience in brand, content or marketing communications roles, preferably in a B2B or financial/professional services environment
• Advanced computer skills
• Advanced speaking and writing communication skills. Proficiency in writing and editing, graphic design and social media is required.
• Proven track record of developing and executing brand and content strategies that drive measurable engagement
• Exceptional storytelling, writing, and editing skills with the ability to adapt tone and format across audiences and platforms
• Strong understanding of integrated marketing and content performance metrics
• Experience managing creative development and collaborating with design, digital and PR teams
• Strong creative eye for design, layout, and visual storytelling
• Familiarity with SEO best practices, content management systems (CMS), content approval workflow, project management and marketing automation tools (e.g., Sprout Social, Workfront, Adobe, Figma, Canva or similar tools)
• Excellent project management skills with the ability to manage multiple priorities and deadlines
• Detail-oriented, collaborative and proactive in problem-solving
• Advanced knowledge of marketing campaign management across channels. Knowledge of marketing processes including but not limited to creative work, messaging, working with agencies and vendors, etc.
• Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices
• Occasional travel required.

Benefits you'll love:
We offer all the important things you'd want - like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program. In addition, you'll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!

About the company:

Western Alliance Bank is a wholly owned subsidiary of Western Alliance Bancorporation. Alliance Bank of Arizona, Alliance Association Bank, Bank of Nevada, Bridge Bank, First Independent Bank, and Torrey Pines Bank are divisions of Western Alliance Bank; Member FDIC. AmeriHome Mortgage is a Western Alliance Bank company.

Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race, sex, color, religion, age, nation origin, marital status, disability, protected veteran status, sexual orientation, gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and/or need an alternative method of applying, please email HR@westernalliancebank.com or call 602-386-2488. When contacting us, please provide your contact information and state the nature of your accessibility issue. We will only respond to inquiries concerning requests that involve a reasonable accommodation in the application process.

Western Alliance Bancorporation