Director, Conferences Marketing

The Director, Conferences Marketing - CIO Portfolio is a critical leadership role responsible for driving the commercial paid attendee success for our flagship CIO conferences, in tight partnership with Gartner leadership across Conferences, Sales, Services and CAS. The role will directly manage the CIO Conference Marketing team, the global GTM strategy and execution, and be instrumental in driving CIO client retention and prospect growth to support high growth BTI results. The ideal candidate will possess a blend of strategic, business and analytical acumen with a deep background in marketing and a collaborative spirit. A strong aptitude for marketing best practices and enabling technologies is critical to overall success.

What you'll do:

• Responsible for leading and managing the CIO conferences portfolio strategic GTM, with direct revenue accountability and oversight across global conferences

• Set global strategy for building, executing and continually optimizing campaigns to support the high-level volume and revenue growth requirements of the conference marketing team

• Direct management of marketing managers who owner one or more conferences, assisting them with approaches to

  • Identify, proactively prospect and nurture new business prospects with a high propensity to convert to a conference attendee and Gartner research client

  • Engage LUs to attend a conference as a means to strengthen value and overall retention

  • Work with product research and conference program management to develop a deep understanding of product offerings and conference agenda to successfully develop, position, package, and communicate the value proposition of Gartner and the conference to potential attendees

• Develop high level partnerships with key internal stakeholders including program, CAS, database, corporate marketing, and digital marketing teams

• Identify and manage critical portfolio engagement, channel and conversion KPIs to track performance and provide regular insights and reporting to key stakeholders

• Led the creation of value-based portfolio and conference messaging & positioning, competitive differentiation, and story lines for conference promotion (both existing and new launches) through emails, collateral, video, web, SEM and other channels

• Work with Digital Marketing Center of Excellence and analytics tools to inform and identify the best channel mix to drive best possible ROI on campaign spend

• Monitor overall campaign mix and performance - from lead acquisition to registration, leveraging re-targeting efforts to maximize overall engagement

• Work with cross-functional teams to optimize or replace existing go-to-market processes to support marketing at scale across both existing client and net new audiences

• Ability to interact and report global CIO Portfolio performance to GLT and senior leaders across the business, including commercial results, pace to plan, challenges, and risk mitigation strategies

• Demonstrate a significant understanding of the company's markets, products and services for optimal business success

• Ideal candidates will thrive in a fast moving environment, desire accountability, be courageous, and drive results with a focus on impacting the market. They must be a true team player within marketing, within Conferences, and to key company partners.

What you'll need:

• Metrics-driven and insatiably curious with a minimum of 8+ years' experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels

• Proven track record of exceeding KPIs and delivering consistent revenue and customer growth through an always-on marketing approach.

• Expert in digital marketing channels with a focus on content marketing, social, search and marketing analytics

• Proven success implementing cutting-edge marketing practices with a customer-focused approach.

• Experience working with sales teams and leadership to develop integrated plans.

• Highly analytical, data-driven marketing expertise.

• Strong financial acumen and expertise creating marketing budgets and managing costs within budget.

• Superior written/oral communication skills and the ability to present his/her views in a clear and compelling manner.

• Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion

• Great interpersonal, collaborative and communication skills

• Email marketing, with marketing automation experience such as Eloqua or similar

• Experience with fundamental principles of design

• SEO/SEM

• Web content creation and content management skills; experience with Adobe Experience Manager a plus

• Left Brain + Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy

• Willingness to travel approx. 15-20% annually to destination conferences domestically & internationally

Who you are:

• Process-driven, methodical, organized and pays strong attention to detail.

• Be able to work autonomously (i.e., high degree of self-reliance/self-starter)

• Team player with good time management skills.

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to more than 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

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