Experiential Events Coordinator

PURPOSE: To assist in planning, sourcing, implementing and executing events at Mall of America, Crayola Experience and Nickelodeon Universe resulting in increased sales, traffic, sales per square foot, and ridership revenue. Ensure guests of MOA, Crayola Experience and Nickelodeon Universe have a positive shopping and entertainment experience.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Coordinate and manage all phases of Mall + Park events - including but not limited to: sourcing, negotiating, arranging and implementing common area events.
• Assist Director, Manager and staff with the responsibilities of the Events Department.
• Coordinate annual and large-scale events, including budget, ensuring sponsorship fulfillment, booking weekly entertainment, collateral development, and monitoring the results tracking database.
• Assist with various community relations events and projects as coordinated with the Corporate Social Responsibility Manager.
• Resource potential event partners and sponsors for events.
• Work with new tenants on store openings and existing tenants on in-store and common area events.
• Assist with MOA internship program, as it pertains to marketing programs and events.
• Provide creative ideas to make Mall of America, Crayola Experience and Nickelodeon Universe events unique and attractive to potential guests.
• Maintain the organization of the department including, but not limited to:




• Photo archives, video archives and the wall photo project
• Office forms, Promotional Events Handbook, CADs
• Event storage rooms and event equipment inventory.




• Assist the Director, Manager and event staff with the responsibilities of the Events Department.
• Maintain the safety and cleanliness of the facility.

• Manage yearly capital purchases, including, but not limited to managing and documenting quotes, purchases, deliveries, inventory, etc.
• Serve as events representative for the website, digital media, e-marketing committees and social media
• Collaborate across the marketing team to manage website, digital, public relations, creative, and social media needs.

• Answer guest questions and provide assistance.
• Additional duties as assigned.

PREFERRED SKILLS, KNOWLEDGE AND ABILITIES:

• BA or BS degree with emphasis in Marketing or Business Management
• 1-3 years of experience in events management and coordination.
• Excellent organizational skills.
• Excellent interpersonal, communication and negotiation skills required.
• Ability to follow building codes, fire and health regulations.
• Proficient in computer skills including Microsoft Office Suite and social media apps
• Flexibility to work varied schedules including weekends, early mornings, evenings and holidays.

PHYSICAL JOB REQUIREMENTS:

• Sitting - time spent on computers, phones and filing systems- Frequently, time spent on computers, phones and filing systems
• Walking - Frequently, 50% of time
• Perform repetitive motion (using keyboard) - Frequently
• Reach at or below shoulder level - Frequently
• Stand and move - Frequently
• Stoop and squat - Frequently
• Lifting/carry up to 20 pounds - Occasionally
• Kneel and bend - Occasionally
• Reach at or above shoulder level - Occasionally