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Specialist, Consumer Engagement, North America, Can-Am Off-Road

BRP US Inc.
United States, Texas, Plano
7300 Dallas Parkway (Show on map)
Jan 08, 2026

We are looking for a Consumer Engagement Specialist who will help elevate our impact across North America. Reporting directly to the Consumer Engagement Manager, you will work hand-in-hand with the brand team, dealer marketing, digital, events, partnerships and PR and our broad network of partners to bring our major initiatives to life. You will help manage and execute our major brand activations, go-to market initiatives, and community tactics.

This role is for someone who thrives when managing projects efficiently, executing and delivering large scale initiatives, and bringing structure to cross-functional activations. If you're passionate about building premium brand experiences, problem solving and connecting with people, we want to meet you.

YOU'LL HAVE THE OPPORTUNITY TO:

  • Support the consumer engagement lead and manager, and other key team members with the execution of the North American go-to-market plan.

  • Coordinate briefs and project kick offs with the required cross-functional teams and partners.

  • Manage large scale 360 projects and initiatives with all the cross-functional teams and partners.

  • Clearly communicate and provide updates on project status, proactively addressing roadblocks and finding solutions.

  • Establish initiatives KPIs and track and report on performance during performance reviews.

  • Lead the roll out and execution of the global community programs in North America including events, campaigns, ambassador and dealer activations, etc..

  • Manage projects budget and timelines to deliver on brief, on time, and within budget.

YOU WILL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING QUALIFICATIONS AND SKILLS:

  • Bachelor's degree in marketing or related field.

  • 3-5 years of project management and delivering best in class execution

  • Strong interpersonal, collaboration and communication skills.

  • Skilled in organizing complex projects, managing timelines, and ensuring clarity.

  • Experience with vendor and agency management is a plus.

  • Experience with budget management.

  • Passionate about adventure and outdoor life; Interest in Automotive, Motorcycle and Powersports is a plus.

  • Ability to communicate with internal and external stakeholders outside Quebec or with English-only speakers on a daily basis.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let's start with a strong foundation - You want it, we have it:

  • Annual bonus based on the company's financial results

  • Generous paid time away

  • Pension plan

  • Collective saving opportunities

  • Industry leading healthcare fully paid by BRP

What about some feel good perks:

  • Flexible work schedule

  • A summer schedule that varies by department and location

  • Holiday season shutdown

  • Educational resources

  • Discount on BRP products

WELCOME TO BRP

We're a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 16,500 spirited people, all driven by the deeply held belief that at work, as with life itself, it's not about the destination: It's about the journey.

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