Clinical Specialty Program Manager

Springhill Hospice

The Manager Clinical Specialty Program is the program champion providing on-site coaching, support, training, and development of the program initiatives within their region. This role focuses on implementing and sustaining business development initiatives and the corresponding specialty programs; addressing gaps in care, knowledge deficits related to specialty care, and promoting best practices among healthcare providers. This role will assist staff in identifying and utilizing appropriate community resources and will participate with the interdisciplinary team in coordinating patient goals of care initiatives. This role will be responsible for coaching and training associates during program expansion and with the orientation of the program and goals for new staff. The role involves implementing Sales Skills Training Program, ensuring best practices are followed, and helping field representatives achieve their sales goals. Conducting market analysis, training, and implementing CRM best practice and Disease State Training.

Field Coaching & Training:

Conduct regular field coaching sessions with field representatives, providing guidance and mentorship on program strategies, techniques, and best practices.
• Support liaisons in achieving access targets and driving census and admission growth through focused coaching, performance management and leadership development.

Needs Assessment:

• Conduct educational needs assessments to customize training for associates and healthcare providers.
• Assist in assessment, planning, implementation, and evaluation of patient and family's response to care.
• Demonstrate knowledge of community resources and assist staff with referrals for patients and families.
• Build preferred provider relationships to optimize care coordination needs.

Specialty Program Collaboration:

• Participate in Designated Specialty Care team meetings to review patient cases and provide guidance on critical transition needs identified.

Training Program and On-going Development:

• Deliver comprehensive training for new program associates, including orientation to the program, program goals, and results-based performance coaching.
• Coach on Sales Skills Training Model for business development new hire liaisons.
• Update Sales Skills Training Model as needed, to include BD Best Practices, changes, and updates.

Market Analysis & Strategy:

• Analyze market trends and competitor activities, develop sales strategies, and set goals for the field team related specialty program initiatives.

Sales Performance Oversight:

• Monitor specialty program(s) sales performance, identify areas for improvement, and implement strategies to achieve program initiatives.

Recruiting:

• Will be responsible for recruiting, interviewing, and on-boarding hospice sales representatives.

Data Analysis & Reporting:

• Track activities, analyze data, and provide reports to senior leadership.
• Will conduct ongoing CRM training.
• Conduct marketing assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections.
• Stay current with industry and marketplace changes and opportunities for competitive advantage.

• One year of nursing experience required, 1 year in hospice preferred.
• Completion of a Registered Nurse accredited program with an unrestricted state nursing license.