Marketing Communications Specialist

Summary:

The Marketing Communications Specialist is responsible for executing ATS's brand and messaging across priority marketing channels and customer-facing materials. This role produces clear, accurate, and onbrand content that supports revenuedriving marketing initiatives and the MarCom team's performance goals, such as message penetration and influenced revenue. This is a hands-on role focused on translating business and technical inputs into polished B2B communications. Success in this role requires strong attention to detail, comfort working with subject matter experts, and the ability to operate within ATS's structured, ROI-driven marketing environment.

Principal Duties/Responsibilities:

• Execute organic social media content, including planning, drafting, and scheduling posts in alignment with established messaging, audience priorities, and channel guidelines.
• Partner with internal stakeholders and SMEs to gather inputs, validate technical accuracy, and clarify complex information.
• Develop and maintain customer-facing collateral such as info sheets, line cards, brochures, and PowerPoint presentations in accordance with ATS brand and messaging standards.
• Coordinate with external agencies by consolidating internal feedback, managing content deliverables, and ensuring final outputs meet accuracy and brand requirements.
• Maintain organized, up-to-date content libraries, ensuring consistent naming, version control, and accurate file organization.
• Support long-form or specialized content initiatives, including press releases, award submissions, and case studies, as assigned.
• Stay informed on marketing and digital communication tools and best practices, applying relevant improvements to day-to-day content creation and execution.
• Represent ATS with strong business understanding and clear B2B communication in all content produced.
• Perform other duties as needed.

Knowledge, Skills, Abilities (KSAs), & Competencies:

Essential KSAs:

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• At least 1-3 years of proven marketing experience preferably in a B2B corporate organization.
• Strong written communication skills with demonstrated accuracy and attention to detail.
• Proficiency with Microsoft Office, including PowerPoint.
• Ability to collaborate effectively with internal teams, SMEs, and external partners.
• Ability to manage multiple priorities and deadlines in a structured, fast-paced environment.
• Strong willingness to learn ATS's business, customers, and industrial services landscape.
• Ability to travel as needed (up to 10%).
• Fulltime, onsite presence required.

Desirable KSAs:

• Experience creating customer-facing content for complex products or services in a B2B or technical environment; exposure to industrial or manufacturing contexts preferred.
• Working knowledge of branding, messaging, and content application.
• Experience translating business insights, customer challenges, and solution stories into concise shortform content (ex: LinkedIn, Facebook, Instagram).
• Familiarity with content management or enablement platforms (ex: Highspot, SharePoint).
• Experience using AI-assisted content tools (ex: Microsoft Copilot) to improve efficiency while maintaining quality.

Competencies:

• Professional Copywriting Proficiency
• Detail and Multi-Task oriented
• Brand & Lead Generation Focus
• High Technology Proficiency
• Cross-Functional Team Player
• Business Acumen
• Time & Project Management

Physical Demands and Working Conditions:

While performing the duties of this job, the employee is regularly required to use hands, speak, and hear. The employee is occasionally required to sit for long periods, reach with arms, and use close vision. At times, the employee is required to use a telephone, a keyboard and computer, and other office equipment. Work is typically performed in a moderately noisy business office.

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