Director, HCP Promotion

Position Summary

The Director of HCP (Healthcare Professional) Promotion will play a critical role in shaping the promotional strategy, driving demand, and ensuring consistent, high-quality execution of HCP promotion. The Director will collaborate closely with cross-functional teams and agency partners to ensure cohesive and impactful HCP engagement.

This position is remote with a corporate headquarters in Foster City, CA and Parsippany, NJ. The Director will report to the Vice President, Marketing.

Primary Responsibilities

• Lead the HCP promotional strategy, including message development, customer segmentation, and personal promotional tactics
• Drive field-informed strategy by closely partnering with sales leadership to ensure promotional efforts reflect real-world insights and frontline perspectives
• Collaborate cross-functionally with Market Access, Medical Affairs, and IR & Corporate Communications to ensure message consistency and alignment across all stakeholders
• Build and sustain strong relationships with the Promotional Review Committee (PRC), fostering a collaborative environment to review and refine promotional content in compliance with regulatory standard
• Partner with Business Insights & Analytics to identify market research needs and implement metrics-based methodologies to assess and optimize promotional effectiveness
• Continuously monitor the business landscape, including customer needs and competitive dynamics and integrate insights into strategic planning
• Ensure full compliance with Company policies, regulatory requirements, and industry standards in all marketing activities
• Communicate brand strategy and performance through regular updates to internal stakeholders
• Support annual Brand Plan of Action (BPOA) planning with cross-functional team partnership
• Provide senior leadership updates on the Brand Plan of Action (BPOA), ensuring strategic visibility and alignment at the senior leadership level
• Manage vendors and initiatives within the approved promotional budget
• Manage Agency of Record (AOR) relationships, ensuring alignment of strategic priorities and effective oversight of the promotional budget
• Champion a culture of learning and innovation, applying best practices and lessons learned from past experience to continuously enhance marketing excellence

Competencies

• Solid understanding of key market dynamics within competitive environments and their implications to product strategy and messaging through market research, customer interactions, etc.
• Established oncology experience, strong scientific acumen, and a proven ability to translate clinical differentiation into compelling, compliant promotional messaging
• Proven leadership skills and ability to collaborate in a highly cross-functional environment
• Strong strategic agility with the ability to analyze complex business issues and opportunities, adapt to evolving market and competitive dynamics, and utilize sound judgment to establish appropriate objectives
• Solid understanding of clinical trial design, drug development process, and promotional regulatory processes
• Willingness to roll-up sleeves and be hands-on in a high-growth, fast-paced environment
• Strong interpersonal skills and superior cross-functional team player with ability to influence
• Intelligent, enthusiastic, ambitious, creative, results-oriented, able to prioritize, and self-motivated
• High external focus passion for patients
• Excellent verbal and written communication skills
• Ability to work in ambiguity
• Highest level of ethics, integrity, and trust while acting with courage and candor
• Able to travel and work independently

Experience

• Bachelor's degree in business, marketing, or life sciences required, advanced degree with commensurate experience preferred
• A minimum of 9 years of progressive experience in marketing within the pharmaceutical/biotechnology industry and/or healthcare agency
• Prior oncology product launch experience required; launch experience during COVID a plus
• Extensive experience with developing and executing marketing strategies and tactics, market research and analysis, and interactions with sales teams
• Experience managing multiple external agencies efficiently and effectively

EEO Statement:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Benefit Statement:

All regular-status, full-time employees of Geron are eligible to participate in the Company's comprehensive benefit program, pursuant to plan terms and conditions. Plan choices include medical, dental, vision, life insurance, flexible spending accounts, disability insurance, supplemental health insurance, a 401(k) retirement savings plan, and an employee stock purchase plan. Geron also provides regular-status, full-time employees with a generous time off program that includes the eligibility to accrue 160 hours of vacation during each full year of employment, 64 hours of sick leave, 9 standard paid holiday days off, and paid leave for certain life events. Geron recognizes that its employees work in many different states and therefore may be affected by different laws. It is Geron's intention to comply with all applicable federal, state, and local laws that apply to the Company's employees.

Salary Statement:

Offered compensation is determined based on market data, internal equity, and an applicant's relevant skills, experience, and educational background.

General Salary Range: $220,000 to $245,000