Assoc. Dir/Director, Peer-to-Peer Marketing

Position Summary

The Associate Director/ Director of Peer-to-Peer (P2P) Marketing will be responsible for supporting P2P marketing initiatives. The Associate Director/ Director will lead advisory boards, speaker bureau, and opinion leader (OL) engagement/advocacy strategy. The Associate Director/ Director will partner closely with the regional marketing (RM) and HCP promo teams along with various cross functional stakeholders and external vendors to implement strategy and tactics aligned to established business goals and objectives.

This position is remote with a corporate headquarters in Foster City, CA and Parsippany, NJ. The Director will report to the Vice President, Marketing.

Primary Responsibilities

• Leads national advisory boards for RYTELO with some support from other team members
• Leads development of the RYTELO speaker bureau content and training
• Supports RM team with the execution of third-party driven P2P programming and regional advisory boards/focus groups
• Participates in OL engagement strategy and advocacy plan as part of the team
• Understands brands' strategic plans and incorporates into all deliverables
• Monitors the oncology MDS landscape seeking out key insights and areas of opportunity to support ongoing marketing efforts
• Collaborates closely with the HCP promo team to ensure broad communication of advisor insights and alignment on marketing direction
• Works cross functionally to ensure scientifically accurate and compelling presentations
• Manages and provides directions to key agency partners to deliver on key strategic and tactical initiatives
• Manages P2P marketing initiatives budget for assigned efforts
• Ensures compliance with all relevant laws, regulations, and policies
• Assists in analyzing moderately complex problems and situations, provides logical recommendations, and leads any required action planning
• Travel domestically up to 30% of the time; may include overnight and weekends

Competencies

• Possess a thorough understanding of FDA, OIG, HIPAA, and PhRMA Code to ensure compliance with internal and external guidelines and SOPs
• Must be a strong team player who can effectively work cross-functionally in a matrix environment
• Proficiency in Microsoft Office products and virtual engagement platforms
• Strong communication and presentation skills
• Excellent time management skills
• Strong interpersonal skills and ability to establish, maintain, and grow professional relationships
• Strong initiative and ability to work independently
• High performer with the ability to set a vision and collaborate across a diverse group of internal and external stakeholders from a variety of disciplines, levels, and cultures
• Strategic thinker with an innovative mindset and a track record of making recommendations, while incorporating a diverse set of stakeholder input and feedback
• Exceptionally strong verbal communication and writing skills, including the ability to simplify complex scientific topics through storytelling
• Clear demonstrated understanding of the pharmaceutical regulatory requirements and impact on developing marketing materials
• Possesses the strong problem solving, entrepreneurial thinking, and confidence needed to work successfully within a fast paced and dynamic environment
• Strong project management skills, including timeline and budget management, planning, prioritization, objective setting, meeting management, plan execution, and performance management

Experience

• Bachelor's degree in life sciences discipline and a minimum of 7 years of relevant industry experience or advanced degree with 5 years of relevant industry experience
• History of successful pharmaceutical/biotechnology marketing and/or medical affairs in specialty categories
• Proven track record of marketing fundamentals, including advisory boards, brand plan development, and execution
• Experience with developing and executing marketing strategies and tactics and interactions with field-based teams
• Prior oncology product launch experience required; injectable and/or infusion experience a plus

EEO Statement:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Benefit Statement:

All regular-status, full-time employees of Geron are eligible to participate in the Company's comprehensive benefit program, pursuant to plan terms and conditions. Plan choices include medical, dental, vision, life insurance, flexible spending accounts, disability insurance, supplemental health insurance, a 401(k) retirement savings plan, and an employee stock purchase plan. Geron also provides regular-status, full-time employees with a generous time off program that includes the eligibility to accrue 160 hours of vacation during each full year of employment, 64 hours of sick leave, 9 standard paid holiday days off, and paid leave for certain life events. eron recognizes that its employees work in many different states and therefore may be affected by different laws. It is Geron's intention to comply with all applicable federal, state, and local laws that apply to the Company's employees.

Salary Statement:

Offered compensation is determined based on market data, internal equity, and an applicant's relevant skills, experience, and educational background. The salary ranges displayed below are only for those who, if selected for the role, will perform work in the specific locations listed. Please note the employment opportunity is not limited to these locations.

General Salary Range: Associate Director: $170,000 to $190,000/ Director: $220,000 to $245,000