Content Experience Specialist

Content Experience Specialist

Long term contract-9 months

Onsite- Hybrid- Maple Grove, MN

Our medical device client is seeking a Content Experience Specialist who is passionate about creating innovative, compelling, and motivating customer-centric content experiences. This role represents an exciting opportunity to initiate, develop, and execute meaningful content experiences that engage and motivate existing and prospective patients and healthcare professionals (HCPs) as part of the market development efforts for a cutting-edge medical device.

The Content Experience Specialist will collaborate with partners to plan, develop, and execute physician, patient, and sales-facing content and integrated communications plans to activate the device direct-to-referrer and direct-to-patient marketing objectives. They will become familiar with key audience insights and build relevant communications that capture their attention and motivate them to enrich their understanding of the offering and accelerate adoption. This individual must have a take-charge spirit to collaborate cross-functionally and translate business and marketing objectives into effective communication and measurable content strategies across key channels. Additionally, this role will work closely with Product Marketing, Digital Marketing, Marketing Operations, and other internal and external stakeholders to ensure the content aligns to channel best practices and to drive consistent implementation of optimization recommendations. This is a role for a results-focused individual contributor who can think strategically, while also rolling up their sleeves to drive superb execution.

Responsibilities:

* Development and execution of content and communications plans that support market development objectives, including the use of appropriate channels, messages, and tactics to HCP, patient, and sales audiences.

* Utilize research and insights to identify key points of differentiation, reasons to believe, and messaging themes, and collaborate with key partners to establish content strategy, communication journeys, and measurable goals.

* Utilize message maps, define brand strategies, and create compelling content and assets. Partners with and manages vendors and agencies to ensure that initiatives meet objectives.

* Build, activate, and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Operations, and other relevant teams.

* Ensure content is consistent with Boston Scientific and FARAPULSE established guidelines, processes, and tools. Provide recommendations where appropriate.

* Communicate proactively to partners and stakeholders, managing expectations, timelines, and logistics.

* Build knowledge of communications and industry trends and best-in-class practices as related to responsibilities. Share learnings with internal team where appropriate.

Qualifications:

* Bachelor's degree in Marketing, Business, Communications, English, Journalism, or another relevant field, or commensurate work experience

* 3+ years of content strategy and/or marketing campaign experience in med device, pharma, biotech, consumer healthcare or other regulated healthcare environment

* Experience developing content and materials from concept through production for use in multiple channels; some copywriting experience is preferred

* Solid understanding of branding and principles

* Experience working with and managing agency and external vendor partners preferred

* Highly motivated, action-oriented with demonstrated ability to collaborate, influence within a team-based environment and partner with internal/external stakeholders

* Strong interpersonal skills, both verbal and written, including developing relationships with internal and external partners and leadership, along with direct and indirect influencing to drive business objectives

* Highly organized, strong attention to detail, good adaptability, and ability to manage and progress projects through completion

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