New

Designer

Texas Tech University
United States, Texas, Lubbock
Jan 29, 2026
Lubbock Designer 43508BR Marketing and Communications Position Description The designer's responsibilities encompass the entire process of defining requirements, visualizing, and creating print or digital deliverables, including layouts, branding and illustrations. Their work should focus on solving clients' challenges, communicating the right message, and meeting the needs of end users. Designers have a creative flair and a strong ability to translate requirements into print or digital deliverables, with an understanding of the latest trends, and the ability to work collaboratively with their creative peers and broader marketing team members. About the University Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world. About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories. About the Department and/or College In Marketing & Communications, we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible. Major/Essential Functions Marketing & Communications is searching for a highly creative and strategic Digital Designer to conceptualize and execute a variety of design projects in support of our enrollment marketing efforts across broad audiences. The tasks include creating digital assets for our website, social media platforms, email campaigns and other online marketing initiatives. The ideal candidate is someone with a strong understanding of design principles, responsive design and can translate marketing and content needs into solutions that solve client challenges. The role of the Digital Designer is to deliver innovative, user-friendly design solutions that enhance the Texas Tech University brand and engage our audiences. Craft compelling design assets, such as ad sets and landing pages, that are backed by data to drive improvement of digital marketing KPIs. Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram and YouTube. Edit existing video assets into high-performing ad units tailored to platform specifications, aspect ratios and attention spans. Collaborate with the marketing and content teams to align motion creative with audience insights and campaign goals. Maintain brand consistency across all static, motion and video assets while adapting creatively to different audience segments and platforms. Collaborate with internal teams and client teams to understand business goals, target audience, and additional data points to help with the creation of A/B tests and data driven designs. Conduct user research, usability testing and heat mapping analysis to gather insights and validate design decisions. Knowledge, Skills, and Abilities Be proficient in graphic design software including Figma, Adobe Photoshop, Adobe Illustrator and other visual design tools. Possess basic motion graphics experience using After Effects or similar tools. Hold a strong understanding of responsive design and the ability to design for multiple platforms, from desktop to mobile. Excellent visual design skills with sensitivity to user-system interaction. Continuously iterate and refine designs based on feedback, data insights and testing outcomes. Manage multiple design projects simultaneously while communicating effectively with project management and additional internal stakeholders to provide updates on the status of their projects, respond to feedback and ensure that goals are being met. Stay updated on industry trends, best practices and emerging technologies related to user experience design. Ability to solve problems creatively and effectively. Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. Knowledge and execution of performance marketing metrics like A/B testing, analytics, and experience designing for performance-driven campaigns. Required Qualifications Bachelor's degree; OR a combination of education and/or related experience to equal four years. Preferred Qualifications Associate or bachelor's degree in graphic design, visual design or equivalent of 2-3 years of experience. 2-3 years' experience in graphic/visual design, with a focus on online, social and digital. One year of experience with motion graphics. Safety Information Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees. Does this position work in a research laboratory? No Special Instructions to Applicants Required supplemental documents to be included with an application: Cover Letter Resume Portfolio or Link to Portfolio Required Attachments Cover Letter, Portfolio and/or Video, Resume / CV Job Type Full Time Pay Basis Hourly Job Family Communications & Marketing Job Sub Family Communications & Marketing Generalist Hourly Pay Range $23.08 - $30.63 - $37.69 Pay Statement Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. Travel Required None Shift Day Schedule Details Monday - Friday, 8:00 AM - 5:00 PM Grant Funded? No EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.