TITLE: Sr. Marketing Manager
LOCATION: Ashburn, VA
POSITION SUMMARY: CPG Beyond the Cloud (CPG) is seeking a Senior Marketing Manager to lead the development and execution of strategic, revenue-aligned marketing initiatives across our national data center services platform. This role is highly cross-functional-partnering with Sales, Pre-Construction, Operations, and Executive Leadership-to drive brand consistency, sales enablement, account-based marketing (ABM), and GTM execution across Delivery and Services lines of business.
This is a hands-on leadership role, ideal for someone who can both set strategy and execute-owning core marketing deliverables while helping scale a modern marketing engine for a high-growth, private-equity-backed organization.
ESSENTIAL DUTIES AND RESPONSIBILITIES: To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
GTM & Sales Enablement
- Support ongoing efforts to creation and maintain core sales collateral:
- Corporate overview deck
- Business-segment decks (Delivery, Commissioning, Controls, Low Voltage, HAC, Managed Services, etc.)
- Trifold company introduction document
- Partner with Sales and Strategic Account leaders to support hyperscaler and enterprise accounts (e.g., OEM-aligned pursuits, multi-site programs)
- Support ABM initiatives for top 20-30 strategic accounts and support inside sales team sales efforts and campaigns across both sales teams.
Brand & Content Leadership
- Ensure brand consistency across all internal and external materials (presentations, proposals, website, events)
- Develop customer-facing content including:
- Case studies
- White papers
- Capability statements
- Thought-leadership content tied to data center growth trends
- Manage content calendar aligned to major pursuits, trade shows, and sales campaigns
Digital & Website Strategy
- Support ongoing rework and optimization of CPG's external-facing website
- Coordinate with internal stakeholders and external agencies on:
- Messaging
- Visual identity
- Segment-specific landing pages
- Track engagement and effectiveness of digital assets
Program & Partner Marketing
- Support OEM and partner marketing initiatives (e.g., Schneider Electric, controls partners, commissioning partners)
- Assist in development of co-branded materials, joint announcements, and event support
- Coordinate marketing support for national sales meetings and annual sales kickoff
Team & Process Development
- Help build scalable marketing processes, templates, and workflows
- Manage external agencies, freelancers, and designers as needed
- Contribute to KPI tracking related to marketing deliverables, timelines, and sales impact
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 7-10+ years of B2B marketing experience, preferably in:
- Data center services
- Mission-critical construction
- Engineering, infrastructure, or industrial services
- Proven experience developing sales enablement materials used by executive-level sellers
- Strong understanding of complex, services-based selling cycles
- Exceptional written and visual communication skills
- High comfort working directly with senior leadership and sales teams
Preferred Experience
- Experience supporting hyperscalers, colocation providers, or OEM ecosystems
- Prior experience in a private-equity-backed or high-growth environment
- Familiarity with ABM strategies and strategic account support
- Experience managing vendors, agencies, and marketing budgets
- Comfort operating in a fast-moving, evolving organization
Education/Experience: Bachelor's degree in Marketing, Business, Communications, or related field
Computer Skills: Microsoft Office Suite
Certificates and Licenses: - None required
Supervisory Responsibilities: None
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
CPG is an equal opportunity employer. We will consider all employment applicants without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
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