New

Sr. Creator Programs Manager

Microsoft
$106,400.00 - $203,600.00 / yr
United States, Washington, Redmond
Feb 19, 2026
Overview Microsoft's Consumer Marketing Organization's Social Marketing team is revolutionizing the art ofstorytelling in the age of AI. We are seeking a Sr. Creator Programs Manager to design and operationalize scalable creator programs that connect the right storytellers to the right moments, delivering authentic content, efficient execution, and breakthrough results. AsSr. Creator ProgramsManageryou'llbe thestrategic and executional owner of creator programs that power the Microsoft Creator Portal and Creator Networkfor consumer marketing. This role designsrepeatable, scalable, andequitablecreator opportunitiesthat enable thousands of creators to discover, engage, and collaborate with Microsoft across consumer product categories. You will architect the systems, frameworks, and experience models that transform the Creator Portal from a discovery tool into afullfunnel opportunity engine,one that deepens creator relationships throughhelp, exclusivity, access, opportunity, and mutually beneficial value exchange. Your north star is to drive sustained growth of the Microsoft Creator Program and Network by delivering cost efficient programs, operational excellence, and high impact creator experiences. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positivelyimpactour culture every day. Responsibilities Develop and evolve the Microsoft Creator Program strategy to scale repeatable,equitablecreator opportunities across categories, aligning with business and Consumer Social priorities. Translate creator insights, platform shifts (shortformvideo, livestreaming,AIassistedcreation), and emergingcreatoreconomybehaviors into adaptable, futureready program frameworks. Build full funnel program plans including objectives, content strategy, key performance indicators (KPIs), forecasting, and reporting models that improve program efficiency and measurable impact. Design and operationalize cost-effective partnership models that deliver creator value through access, exclusivity, education, community, and opportunities that help creators grow their businesses. Lead end-to-endcreator pipeline management: vetting, sourcing, outreach, cohortselection, and rate/budget development across creator tiers, niches, and emerging segments. Ensure Microsoft's creator cohorts reflect platform trends and market needs, including niche community leaders, subjectmatter experts, and risingcreator foundersseeking deeper strategic partnerships. Drive creator ideation, pitching sessions, andcocreationworkflows to produce authentic, platformnative storytelling aligned with Microsoft's brand and product priorities. Develop clear and actionable content briefs grounded in platform behavior, creator creativity, and audience insights to maximize performance and resonance. Partner with Product Marketing, Integrated Marketing, Social, Legal, Finance, and agencies to streamline program execution, contracting, brand safety, and content approvals. Create scalable systems, templates, and workflow models that support high-volume creator engagement and reduce operational overhead. Manage deliverables tracking, performance management, and compliance across all creator collaborations to ensure quality and timeliness. Lead program and network reporting (24hour,72hour,30day, programlevel, networklevel), surfacing insights that inform future planning and contribute to data maturity across the organization. Identifynew opportunities that expand Microsoft's presence across creator ecosystems, emerging platforms, underserved communities, and innovative storytelling formats. Advocate for creator experience improvements across the Microsoft Creator Portal by elevating transparency, fairness, and access as core program principles. Cultivate long-term creator relationships by shifting from one-off campaigns to sustainable, ongoing partnership models. Embody ourCultureandValues Qualifications Required/minimum qualifications Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years experience in creator marketing, influencer programs, creator partnerships, social media, or related work experience OR equivalent experience. Additional or preferred qualifications Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years experience in creator marketing, influencer programs, creator partnerships, social media, or related work experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years experience in creator marketing, influencer programs, creator partnerships, social media, or related work experience OR equivalent experience. Experience scaling creator programs across multiple tiers, categories, or markets. Experience working directly with creators, creative teams, or agencies to develop platform native content. Experience interpreting performance data, identify insights, and translate learnings into program improvements. Experience collaborating across complex cross functional teams and stakeholder groups. Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.