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Regional VP of Pro Sales - Southeast

Behr Process Corporation
United States, Florida, Tampa
Mar 11, 2026

Job scope/ summary

  • Develop new business and increase sales in cost effective manner through marketing, and Pro sales programs and strategic planning processes.
  • Lead the achievement of consistent, profitable sales and market growth through senior level planning and decision making in an assigned market or region.
  • Accountable for advancing the company's vision and executing strategic plan for the PRO organization.
  • Working safely is part of our culture and is a condition of employment
  • Working safely is part of our culture and is a condition of employment

RESPONSIBILITIES

  • Identify and cultivate areas of new business to help Masco Coatings further expand business in new market segments.
  • Lead Plan, lead and oversee Pro sales senior sales team to maximize customer satisfaction, sales volume, market penetration and growth.
  • Responsible for and accountable for the Director of Merchandising for Pro Sales and communicating all Pro sales/marketing merchandising.
  • Lead & participate in sales presentations, negotiations, sales meetings, & trade shows with key external & internal industry stakeholders. Initiate, strengthen, & grow direct relationships with major customers in traditional market segments.
  • Prioritizing business/sales objectives to deliver maximum growth that is aligned with Masco's strategic direction. Prepares national business plan with accompanying goals for sales, profitability, expenses, and compensation. Conducts monthly P&L and key metric reviews with senior team to identify opportunities for growth and improvement.
  • Represent & sell the value proposition of Masco Coatings pro services & full product lines.
  • Establish and maintain positive relationships with all customer and Company representatives, monitor service levels and resolve problems not successfully resolved at the senior management level.
  • Formulate new and progressive programs to increase market share and build customer partnerships to meet or exceed customer expectations and increase competitive loyalty.
  • Observe and communicate pricing and other changes to support sales efforts and keep the company competitive.
  • Lead negotiation of sales contracts for the company to increase sales revenues.
  • Plan and oversee budget, sales expenses and ensure ongoing required documentation for audits, accounts payable and sales-related expenses.
  • Lead and communicate the Company's quality and customer service vision to employees and customers and support their participation in the Company's quality improvement effort.
  • Analyze and communicate with Corporate office on competitive information, market changes, industry news, customer activities, sales operations plans and issues.

ACCOUNTABILITIES

EXPERIENCE/ EDUCATION

  • Bachelor's degree in Marketing, Business Administration or related field or work experience equivalent
  • Significant experience in sales, operations and sales management with direct budget responsibility
  • Leadership, management and supervisory experience

KNOWLEDGE/ SKILLS/ ABILITIES

  • Retail Industry, Sales, Marketing, Merchandizing, Operations, and Customer supply chain knowledge/practices
  • Coatings industry, Company product line, competitive features and coatings applications knowledge
  • Communication, selling and relationship skills
  • Business Planning, analytical, organizational, data analysis and decision making skills
  • Quality, teamwork, work process and customer service knowledge
  • Fiscal responsibility and business ethics
  • Knowledge in MS Office Suites and/or software applications related to job functions

SPECIAL REQUIREMENTS

  • Valid driver's license, satisfactory evidence of insurance and state verification of driving record
  • Frequent overnight travel required
Company: Behr Paint Company Full time Hiring Range: $141,900.00 - $222,860.00 USD Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.

Our Commitment to a Culture of Inclusion and Belonging

We believe a workplace that encourages and values different voices, perspectives, and backgrounds builds better teams, better solutions, and more innovation. The goal is for every single team member to have a voice and experience a sense of belonging here, regardless of where they sit in the organization and what their background is. We look forward to your sharing your outstanding and unique talents and perspectives with us!

BEHR (the "Company") is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

BEHR is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish
E-Verify Right to Work Poster: English & Spanish

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