Content Marketer - 138943

The UC San Diego Rady School of Management provides exceptional business education through its many academic degree programs. The Rady School's values are excellence, innovation, collaboration and integrity. The staff who work at the Rady School have created a highly participatory, high-energy, upbeat environment where providing excellent customer service to our students and our faculty is a priority.

The Content Marketer uses analytical skills and strategic planning to independently create and implement strategic communications plans for a wide variety of graduate business degree programs with the goal of identifying target audiences and crafting a plan to reach that audience and persuade them to consider and ultimately enroll in a Rady School of Management degree program.

The position is a writer and storyteller, executing integrated written and visual content strategies that strengthen the Rady School's visibility and reputation across diverse audiences including prospective students, current students, alumni, academic and business leaders. In addition, the position ensures all messaging reflects the Rady School's mission, vision, and brand positioning.

The position interprets trends, conducts data analysis, and conducts research on the efficacy and cost/benefit of a variety of communication strategies and creates and initiates communication strategies in alignment with Rady School goals.

The position conducts interviews with alumni, faculty, and students independently identifying a theme that will resonate with targeted audiences. This position also proposes, creates, and edits written content (and some graphics) across multiple channels including social media, newsletters, video, blog, website, and email journeys to help achieve key marketing and communication goals. The position requires exceptional writing, storytelling, and project management skills, as well as the ability to translate complex information into compelling, audience-centered communications and visuals that reflect the Rady School's brand voice.

• This position has a hybrid work schedule with 2 days/week on campus and 3 days remote. Occasional evenings and weekends may be required (rare).

• Please submit a cover letter for a complete application.

• 3-5 years of professional writing experience in content marketing, digital communications, or related role within higher education, corporate, or nonprofit environments. Exceptional writing, storytelling, and project management skills, as well as the ability to translate complex information into compelling, audience-centered communications and visuals. Editing experience. Familiarity with AP style.

• Bachelor's degree in communications, marketing, journalism, literature or related field with a writing focus, and/or equivalent combination of education and experience.

• Experience developing, creating, and adapting content re: multiple platforms including social media, websites, blogs, email newsletters and drip campaigns. Knowledge of branding principles and experience maintaining consistency across channels. Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications.

• Experience developing strategic content aligned with an organizational brand as well as meeting marketing/sales/lead generation goals for distinct audiences. Experience creating communication campaigns linked to a measurable goal. Experience developing, managing and adapting content across multiple platforms including social media, websites, blogs, email newsletters and drip campaigns.

• Strong experience linking goals/themes to a variety of media platforms. Strong experience independently identifying topics, subject matter, etc. that would appeal to targeted audiences, writing with a marketing/promotions approach. Strong experience story telling, writing interesting, accurate informational pieces, articles, web announcements, social media posts, background pieces, magazine features. Experience conducting interviews and creating original content.

• Strong experience using email marketing platforms (Marketing Cloud), CRMs (Salesforce) project management software (Asana). Experience creating designs and customizing templates re Canva.

• Experience interpreting Google Analytics to inform communications strategies. Experience conducting market research and competitive analysis as well as analyzing audience insights.

• Knowledge of content management systems, social media management tools. Basic experience creating graphics.

• Rapport-building and collaboration skills. Time management and prioritization skills. Project management experience coordinating multiple content streams and stakeholders. Attention to detail; accuracy.

Preferred:

• Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs, and issues in higher education and / or health sciences. Understanding of UC San Diego brand, communication protocols and channels. Experience in the educational field

• Experience with A/B testing and performance-driven content optimization.

• Job offer is contingent on clear Background Check.

If employed by the University of California, you will be required to comply with our Policy on Vaccination Programs, which may be amended or revised from time to time. Federal, state, or local public health directives may impose additional requirements.

To foster the best possible working and learning environment, UC San Diego strives to cultivate a rich and diverse environment, inclusive and supportive of all students, faculty, staff and visitors. For more information, please visit UC San Diego Principles of Community.

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

For the University of California's Anti-Discrimination Policy, please visit: https://policy.ucop.edu/doc/1001004/Anti-Discrimination

UC San Diego is a smoke and tobacco free environment. Please visit smokefree.ucsd.edu for more information.

Misconduct Disclosure Requirement: As a condition of employment, the final candidate who accepts an offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; or have filed an appeal of a finding of substantiated misconduct with a previous employer.

a. "Misconduct" means any violation of the policies governing employee conduct at the applicant's previous place of employment, including, but not limited to, violations of policies prohibiting sexual harassment, sexual assault, or other forms of harassment, or discrimination, as defined by the employer. For reference, below are UC's policies addressing some forms of misconduct:

• UC Sexual Violence and Sexual Harassment Policy
• UC Anti-Discrimination Policy
• Abusive Conduct in the Workplace