Digital Marketing Specialist

Join the University of Arizona Campus Store marketing team as a Digital Marketing Specialist and help connect one of the nation's most iconic collegiate brands with students, alumni, and fans everywhere. In this role, you'll drive online engagement by creating compelling digital content-including visual designs, logos, animations, and videos-across platforms such as Instagram, Facebook, Twitter, YouTube, in-store media, and the Campus Store website, while optimizing campaigns with data-driven strategies. This is your opportunity to innovate, collaborate, and make your mark in a dynamic, high-energy retail environment.

Must be available to work evenings, weekends and holidays as needed.

Outstanding U of A benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; U of A/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to U of A recreation and cultural activities; and more!

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• Oversees the
  production of diverse multimedia marketing materials for the University of
  Arizona's Campus Stores. This includes videos, graphics, and interactive
  content that effectively promote services and engage target audiences.
• Oversees the
  development and launch of marketing materials across both print & digital
  platforms.
• Ensures that
  all materials align with established branding guidelines and existing campaign
  strategies, maintaining the consistency and integrity of the overall marketing
  visions
• Designs
  visually compelling promotional content for all digital platforms including
  plasma screens and totems by crafting graphics and other digital assets that
  effectively communicate promotional messages and attract attention.
• Leads the
  design, illustration, and layout creation for a wide range of marketing
  materials across multiple formats, including digital and print. This includes:
  • Digital media:
    Emails, websites, mobile interfaces, presentations, digital ads, animated
    graphics, and digital signage.
  • Creates and
    curates engaging content for social media platforms, including graphics,
    videos, and written copy.
  • Print media:
    Advertisements, postcards, brochures, magazines, newsletters, banners, posters,
    and various displays.
  • Brand identity:
    Logos, campaign visuals, 3D displays, signage, apparel designs, and other
    promotional items.
  • Photography/videography:
    Develops concepts and designs that integrate multimedia elements, ensuring
    cohesive visual storytelling.
• Incorporates
  animated graphics into digital marketing strategies, using tools such as
  digital displays, plasma screens, and other electronic communication methods to
  enhance engagement and visibility.
• Acts as a key
  liaison between the Marketing and IT departments to ensure smooth collaboration
  on all web-based projects. This includes coordinating efforts to optimize
  websites and digital platforms for marketing initiatives.
• Develops and
  codes user-friendly web interfaces, ensuring a seamless and engaging experience
  for users across devices, while maintaining brand consistency and design
  quality.
• Processes, edits,
  and enhances both photographs and videos to create high-quality marketing
  content.
• Collaborates
  with team members from the design department to produce and finalize marketing
  deliverables, ensuring all projects are completed on time and meet assigned
  deadlines.
• Additional
  duties as assigned.

Knowledge, Skills & Abilities:

• Advanced knowledge expertise in Mac-based software such as InDesign, Photoshop, Illustrator, Bridge, and Acrobat.
• Advanced knowledge in Microsoft Suite including PowerPoint, Word, and Outlook.
• Knowledge in retail marketing.
• Knowledge of digital marketing principles, including search engine optimization (SEO), search engine marketing (SEM), email marketing, and social media marketing.
• Ability to adapt quickly to evolving digital marketing platforms, technologies, and trends.

Physical
Requirements:

• Occasionally lift, transport/move a maximum of 50 lbs.

This job posting reflects the general nature and level of work expected of the selected candidate(s). It is not intended to be an exhaustive list of all duties and responsibilities. The institution reserves the right to amend or update this description as organizational priorities and institutional needs evolve.

• Bachelor's
  degree or equivalent advanced learning attained through professional level
  experience required.
• Three years relevant work experience, including retail marketing.
• Must be available to work evenings, weekends and holidays.