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Regional Sales Manager

Alta Equipment Company
vision insurance, paid time off, paid holidays, tuition assistance, 401(k)
United States, New York, Syracuse
5985 Court Street Road (Show on map)
Apr 20, 2026

Come work for the largest equipment dealer in North America! Are you a hardworking individual that thrives in a fast-paced environment and looking to take your career to the next level? If so, then come join our award-winning team!



We provide our employees with the following tools and resources to be successful:



  • Training
  • Tuition assistance
  • Employee stock purchase plan
  • Outstanding benefits package (Medical, Dental and Vision insurance, plus much more!)
  • 401(k) with match
  • Competitive wages
  • Paid time off
  • 10 paid holidays
  • Work schedule: M-F, day shift

Total Compensation: $100,000 to $200,000 per year. This range is regarding base salary + commission and does not include benefits. Overall compensation will be determined based on factors such as geographical location, skillset, education, and experience.



Are you a hardworking individual that thrives in a fast-paced environment and looking to take your career to the next level? Do you have a passion for sales and enjoy working with heavy equipment? Come work for the largest equipment dealer in North America!



Alta Equipment Company is currently seeking a Regional Sales Manager who will oversee sales in the Albany and Syracuse branches. The Regional Sales Manager has responsibility for implementing and executing a successful sales strategy while driving sales growth and maintaining gross profit objectives while recruiting, training, and managing territory equipment sales reps in Upstate New York.


Responsibilities:
The main responsibilities for this position include but are not limited to:



  • Develop a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.




  • Responsible for the performance and development of the Account Managers.


  • Prepares action plans by individuals as well as by team for effective search of sales leads and prospects.


  • Initiates and coordinates development of action plans to penetrate new markets.


  • Assists in the development and implementation of marketing plans as needed.


  • Conducts one-on-one review with all Account Managers to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Manager's sales and activity performance.


  • Provides timely feedback to senior management regarding performance.


  • Provides timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin.


  • Maintains accurate records of all pricings, sales, and activity reports submitted by Account Managers.


  • Assists Account Managers with proposal presentations and RFP responses.


  • Assists Account Managers in preparation of proposals and presentations.


  • Ensures that all Account Managers meet or exceed all activity standards for prospecting calls, appointments, presentations, proposals and closes.


  • Sets examples for Account Managers in areas of personal character, commitment, organizational and selling skills, and work habits.


  • Conducts regular coaching and counseling with Account Managers to build motivation and selling skills


  • Maintains contact with clients in the market area to ensure high levels of client satisfaction


  • Proactively uses and reinforces with the Account Managers the proactive use of eCRM as our CRM vehicle.


  • Incorporate Alta's Guiding Principles into daily activities


  • Performs other duties as assigned


  • Consistent, regular, and reliable attendance including being ready for work at the designated start time




Desired Skills and Qualifications:



  • 5 years B2B sales management in the construction equipment industry


  • Bachelor's degree in business or equivalent required


  • Possess excellent verbal and written communication skills


  • Fast paced, high energy individual with an aggressive sales style


  • Must have valid driver's license, clean driving record and automobile insurance


  • Computer programs - Microsoft Word, Excel, Outlook, etc.


  • Language Skills - Intermediate: Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the organization.


  • Mathematical Skills - Intermediate: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.


  • Reasoning Ability - High: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instruction furnished in written, oral, diagram, or schedule form.




Physical Demands/Work Environment:



  • Physical/Sensory Functions: Regularly will use hands, talk/hear; Frequently will sit; Occasionally will stand, walk, reach with hands and arms, stoop, kneel, crouch or crawl, taste/smell


  • Vision: No special vision requirements


  • Lift and/or Move Functions: Frequently will lift up to 25 pounds; Occasionally will lift 26 to 50 pounds


  • Work Environment: Occasionally will work near moving mechanical parts, fumes or airborne particles, outdoor weather condition


About Alta:


Culture is Job #1. Alta Equipment Group prides itself in living by our Guiding Principles: Invest in the Best, Passion for Excellence, Customers for Life, Mutual Respect and One Team. More than an equipment company, Alta is an innovator of solutions, delivering diverse products and unrivaled support centered on building lasting customer relationships.



If you have a passion for excellence and are ready to make a difference within our organization, we're ready for you. Whether it's selling the world's-best big iron, rolling up your sleeves and servicing our industry-leading construction and material handling product brands or being a difference maker behind the scenes, we can use your skillset.



At Alta Equipment Group, we believe in mutual respect and are committed to diversity while inspiring our employees to reach their maximum potential. Voted a "Top Work Place USA", our employees across North America are committed to excellence. It's the Alta way.



So, let's start the conversation. Click the link to apply and begin the journey of a lifetime.


What We Look For:


At Alta Equipment Group, we are looking for candidates who are a cultural fit with our organization and understand that every task and job goes toward fostering customers for life. Along with that, a great attitude that embraces mutual respect and delivering a consistent high energy level that exudes a passion for excellence. Also, we are searching for a skill set that has a high aptitude for the position with a continual focus on investing in one's profession through additional training and learning.



Other Opportunities at Alta:


Please visit our careers page at altg.jobs to view other openings that may be of interest to you!


Alta Equipment Group is an equal opportunity employer. This means we do not discriminate on account of age, race, religion, color, sex, national origin, ancestry, citizenship, height, weight, marital status, familial status, disability, genetic information, military status, veteran status, misdemeanor arrest record, or membership in any other classification protected under applicable law. If you believe the Company has violated its equal employment opportunity policy in any way, please contact recruiting@altg.com immediately!

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