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AVP, Artist Relations

Yamaha Corporation of America
401(k)
United States, Tennessee, Franklin
98 4th Avenue North (Show on map)
Apr 21, 2026
Description

Purpose of Role
The Yamaha Artist Relations Group provides support for Yamaha Performing Artists throughout the world while leveraging the Yamaha brand through artistic collaborations. We promote Yamaha as the number one music manufacturer in the world through collaboration with our internal stakeholders.

Key Accountabilities Include
* Drive an organizational culture that attracts, empowers, develops, retains and rewards employees who fit and enhance the defined culture
* Drive strategic direction for YCA Artist Relations aligned with YCA
* Drive achievement of Artist Relations objectives, goals and KPIs
* Drive resolution of critical matters that impact Artist Relations
* Drive artist engagement
* Drive short and long-term business plans for Artist Relations branding
* Drive alignment of strategic plans and priorities across YCA and YCJ, specific to artist relations.

Primary Responsibilities Include
* Lead communication and support with artist community
* Lead communication and collaboration and follow through with internal and external stakeholders
* Contribute to the production of high-profile corporate events
* Lead the plan for Franklin studio utilization

Core Functional Competencies
* Brand Promotion - Artist Relations: Align work efforts with brand strategy and positioning, brand attributes, and branding guidelines
* Business Acumen - YCA: Understand how the business works, including how YCA makes money and achieves goals
* Business Environment - YCA: Ability to highlight the connection between organizational strategy and projects
* Customer/Artist Problem Resolution: Gather information towards appropriate solutions
* Negotiation/Vendor Management - YCA: Use skills to obtain positive outcomes and agreement with facilities contractors and vendors; settles differences with minimum noise
* Relationship Building and Maintenance - Artist Relations: Quickly connect with prospective artists and maintain relationships
* Risk Management - Artist Relations: Accurately identify risks

Core Behavioral Competencies
* Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
* Customer Focus
* Instills Trust
* Strategic Mindset
* Drives Engagement
* Cultivates Innovation
* Drives Vision & Purpose

Qualifications
Ideal
* Budget management
* Progressive success in the music industry/business
* Demonstrated success working and influencing others in a high-volume, matrixed organization
* Able to travel domestically up to 45%. Includes nights and weekends.
* Demonstrated success delivering customer service to high-touch clientele
* Demonstrated success managing or engaging or doing business with musicians and/or industry professionals
* People management

Preferred
* 15+ years of experience working with national& international level artists
* Bachelor's degree in music business or related field
* Progressive experience in music production, record label, touring, or logistics

Here's What We'll Bring



  • Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
  • Performance based bonus program
  • Robust employee wellness programs including free music lessons
  • Generous Wellness reimbursement program
  • Tobacco cessation reward program
  • Private concerts from award winning artists
  • Discounted hotel, travel, entertainment, and other attractions
  • Employee product purchase program
  • Casual dress
  • Vacation, sick-time and personal floating holidays
  • Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events
  • Inclusive and passionate culture
  • We foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of Yamaha

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
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