New

Assistant Director of Digital Communications & Marketing Automation

University of Arkansas
United States, Arkansas, Fayetteville
May 28, 2026
Current University of Arkansas System employees, including student employees and graduate assistants, need to log in to Workday via MyApps.Microsoft.com, then access Find Jobs from the Workday search bar to view and apply for open positions. Students at all University of Arkansas institutions will view open positions and apply within Workday by searching for "Find Jobs for Students." University of Arkansas, Fayetteville students will view open positions and apply within Workday by searching for "Find Student Jobs at UAF." All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated). If you close the browser or exit your application prior to submitting, the application process will be saved as a draft. You will be able to access and complete the application through "My Draft Applications" located on your Candidate Home page. Closing Date: 06/11/2026 Type of Position:Communications and Marketing Workstudy Position: No Job Type:Regular Work Shift: Sponsorship Available: No Institution Name: University of Arkansas, Fayetteville Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation's top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations. The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation's strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life. As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary. Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening. If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations \| OEOC \| University of Arkansas (uark.edu) : Request an Accommodation. Applicants are required to submit a request for each position of which they have applied. For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351. Department:Marketing and Communications Department's Website: Summary of Job Duties:The Marketing & Strategic Communications (MarComm) team within University Advancement provides centralized strategy, coordination and governance for communications and marketing that support fundraising, stakeholder engagement and campaign priorities. The team leads brand stewardship, creative direction, executive and internal communications, and integrated digital communications standards across the division-developing executive messaging, storytelling and content, and coordinated communications that advance key initiatives and revenue-generating efforts. MarComm works in close partnership with campus units to ensure alignment, consistency and effectiveness across all channels. MarComm delivers enterprise-level services-including integrated campaign communications strategy, philanthropic media relations, content development, email marketing and marketing automation, and creative services-while managing the enterprise email platform and supporting distributed partners with tools, assets and guidance. The team also oversees Advancement's brand and content ecosystem across web and digital platforms, and leads the development of high-impact storytelling, visual assets and materials that strengthen donor relationships, elevate the university's reputation and support strategic priorities. The Assistant Director of Digital Communications & Marketing Automation serves as the division's operational lead and point of contact for email marketing, donor journeys, and digital communications systems. This role is responsible for building, executing, and optimizing email communications in Salesforce Marketing Cloud (SFMC) and other digital platforms; supporting donor journeys and automated workflows; and providing training, troubleshooting, and governance support across the division and with campus partners and users of the email marketing tool. The role collaborates closely with Advancement colleagues to ensure consistent, compliant, and effective digital outreach. Key Responsibilities - Manage and optimize structured intake and request workflows including tracking approvals, timelines, data requirements, and send readiness -Build, test, and deploy email communications in Salesforce Marketing Cloud -Design and maintain automated journeys and workflows using Journey Builder, including audience entry, decision logic, suppression rules, and ongoing optimization -Coordinate with the IT&DM team to manage audiences through data extensions as well as segmentation logic for dynamic content and journeys -Support ongoing data integrity, audience segmentation, and governance standards across Salesforce Marketing Cloud and the Advancement CRM -Provide troubleshooting for platform issues related to data, rendering, previews, and sends -Conduct pre-send quality assurance, including link validation, personalization checks, audience verification, and compliance with email marketing standards - Support and maintain email compliance and deliverability standards, sender reputation, and distribution list hygiene -Monitor deliverability metrics and email performance metrics, including bounce rates, spam complaints, engagement trends, and domain reputation, and recommend optimization strategies and corrective actions as needed -Lead training, enablement and support for email marketing users across the division and campus -Develop and maintain documentation, standard operating procedures (SOPs), and training materials for Salesforce Marketing Cloud users -Build and support email communications within the Crescendo platform as needed, ensuring alignment with Advancement and university branding and compliance standards -Maintain reporting dashboards to track email and journey performance -Conduct A/B testing and leverage dynamic content capabilities in Salesforce Marketing Cloud to improve engagement and conversion outcomes. Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others. Qualifications: Minimum Qualifications: Bachelor's degree in marketing, communications, information systems, or related field At least one (1) year of professional experience building and deploying email campaigns in Salesforce Marketing Cloud, including Email Studio and Journey Builder At least one (1) year of experience working with audience segmentation, data extensions, and automated marketing workflows Strong understanding of email marketing best practices, including deliverability, accessibility, and compliance Demonstrated organizational skills, attention to detail, and ability to manage multiple priorities through related work experiences Preferred Qualifications: Salesforce Marketing Cloud certifications (e.g., Email Specialist, Administrator, or Consultant) completed or in progress, or willingness to obtain certification within the first year At least one year of full-time experience in higher education, preferably in advancement communications, or nonprofit At least one year of full-time experience supporting platform governance, deliverability, and email authentication practices At least one year of full-time experience with workflow management tools such as Smartsheet, Monday.com, Clickup, or similar systems for intake and project tracking At least one year of full-time experience training and/or supporting others Graduate of the University of Arkansas - Fayetteville Additional Information: Salary Information: $70,000 - $80,000 commensurate with education and experience Required Documents to Apply: Cover Letter/Letter of Application, List of three Professional References (name, email, business title), Resume Optional Documents: Proof of Veteran Status Recruitment Contact Information: Crystal Ellis, Strategic Talent Acquisition Specialist, ce031@uark.edu All application materials must be uploaded to the University of Arkansas System Career Sitehttps://uasys.wd5.myworkdayjobs.com/UASYS Please do not send to listed recruitment contact. Special Instructions to Applicants: Pre-employment Screening Requirements:Criminal Background Check, Sex Offender Registry The University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law. The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds equal opportunity, educational excellence and unparalleled access for all. The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual preference, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University's Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights. Persons must have proof of legal authority to work in the United States on the first day of employment. All Application information is subject to public disclosure under the Arkansas Freedom of Information Act. Constant Physical Activity:N/A Frequent Physical Activity:N/A Occasional Physical Activity:N/A Benefits Eligible:Yes