Product Marketing Business Analyst

Forming Our Future together

FormFactor, Inc. (NASDAQ: FORM), is a leading provider of essential test and measurement technologies along the full semiconductor product life cycle - from characterization, modeling, reliability, and design de-bug, to qualification and production test. Semiconductor companies rely upon FormFactor's products and services to accelerate profitability by optimizing device performance and advancing yield knowledge. The company serves customers through its network of facilities in Asia, Europe, and North America.

Rooted in our core values - Focus on the Customer, Ownership & Accountability, Respectfully & Effectively Communicate, and Motivate & Develop People - we foster an environment where diverse perspectives are not only welcomed but celebrated. Everyone can make an impact here. Whether it's improving products, supporting customers, or positively influencing peers and the community, the contributions of our people matter.

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Job Description:

We are seeking a detail-oriented and analytical Product Marketing Business Analyst to support forecasting, reporting, and business insights for product and marketing operations. This role is ideal for candidates who possess strong technical skills in data analysis, forecasting, and business systems.

You will play a critical role in analyzing demand trends, building data-driven forecasts, and supporting product marketing strategy through reporting and insights.

Key Responsibilities:

Data Analysis & Reporting

• Develop, maintain, and optimize complex Excel models, including macros, formulas, pivot tables, and advanced functions.

• Analyze business data to identify trends, opportunities, and risks impacting product demand and marketing performance.

• Create and maintain dashboards and reports to support decision-making across product marketing and out-bound marketing teams.

Market Analysis & Insights

• Conduct market analysis to evaluate industry trends, customer demand patterns, and competitive dynamics.

• Identify, interpret, and communicate key trends, drivers, and insights impacting product performance and market opportunities.

• Translate data findings into clear, actionable recommendations for product marketing and business stakeholders.

Forecasting & Demand Planning

• Working with the inbound and outboard marketing team, manage and provide regular updates for demand forecasts for both existing products and new product designs.

• Collaborate with cross-functional teams (sales, supply chain, marketing) to ensure forecast correctness and alignment.

• Monitor actual performance against forecasts and recommend adjustments.

Goals & Performance Tracking

• Maintain, and report Goals and Key Results (GKR) tracking spreadsheets.

• Ensure timely updates and provide insights into progress against key business objectives.

• Support leadership with performance reporting and KPI tracking.

CRM & Systems Management

• Utilize Salesforce to:

  • Update and manage demand data

  • Generate reports and dashboards

  • Support pipeline visibility and sales alignment

• Leverage Oracle systems to:

  • Create reports and dashboards

  • Extract and analyze operational and financial data

  • Support business intelligence initiatives

Preferred Qualifications:

• Bachelor's degree in Data Analytics, Business, Marketing or a related field, Master degree a major plus.

• 0-2 years of experience in business analysis, product marketing, market analysis, or related roles.

• Advanced-level proficiency in Microsoft Excel, including:

  Macros (VBA)Advanced formulas (INDEX/MATCH, XLOOKUP, etc.) Pivot tables and data visualization.

• Working knowledge of Salesforce (reporting, data updates, dashboards).

• Working knowledge of Oracle systems (reporting and data analysis).

• Experience with market research, competitive analysis, or trend forecasting.

• Experience with forecasting models or demand planning tools.

• Familiarity with data visualization tools (e.g., Power BI, Tableau).

• Basic SQL knowledge is a plus.

Skills:

Education & Experience:

Pay Range:

Pay Range Explained:

Equal Employment Opportunity Statement

FormFactor is an equal opportunity employer. FormFactor complies with all national, state, and local laws that seek to promote equal opportunities for any applicant or employee without regard to age, race, color, gender, gender identity/expression, national origin, sexual orientation, religion, disability, marital status, pregnancy or related condition, military service, or any other legally protected characteristics. These protections apply to all aspects of employment, including but not limited to, recruitment, hiring, training, promotions, and compensation.

For roles that are designated as remote-eligible, employees cannot be located in:AL, AK, AR, DE, GA, HI, IL, IA, KY, LA, ME, MD, MS, MO, NE, NV, NJ, NM, ND, OK, PA, RI, SC, SD, TN, WV, WI, WY. This list is continuously evolving and being updated, please check back with us if the state you live in is on the exclusion list. A role is remote-eligible only when it is listed as "Remote" in the job location.