Manager, Account Strategy

• Position: Manager, Account Strategy
• Location: Hybrid On-site (3 days per week)
• Hours: 40 hours per week
• Duration: Potential to extend beyond initial assignment duration
• Category Focus: Consumer Electronics

The client is one of the fastest-growing digital advertising platform providers in the industry, deeply integrated into customers' lives and understanding how they engage with products and brands throughout their shopping journey.

The client's retail media business helps brands connect with customers more often and more meaningfully than ever before to accelerate shared growth. As a closed-loop media business, the organization offers unparalleled opportunities for brands to reach their desired customers, no matter where, how, or when they shop. They create more than media-they create meaningful connections.

The client is seeking an experienced Manager, Account Strategy to build, execute, and manage advertising solutions using proven conversion-driven and brand-building products.

Reporting to a Senior Manager of Account Strategy, the successful candidate will handle end-to-end omnichannel ad campaigns across managed and self-service channels. This role leads campaign setup, pacing, optimization, and reporting, providing strategic insights and collaborating cross-functionally to ensure campaign success and client satisfaction.

This position blends strategic planning and tactical execution, requiring a deep understanding of brand marketing goals, translating them into actionable media strategies, and delivering measurable results. The Manager will serve as a subject matter expert in media planning, audience tactics, and platform activation, managing day-to-day brand interactions and contributing to revenue growth through strategic recommendations.

1. Client-Facing Expertise: Proven ability to lead external partner communication.
2. Incremental Pitching: Confidently presenting strategic upsell opportunities.
3. Media Planning & Audience Targeting: Deep understanding of diverse digital channels and strategic audience mapping.

• Act as a strong executor and consultative partner within a defined scope.
• Develop strategic plans and execute managed-service and self-service campaigns.
• Collaborate with Sales and Account teams to develop strategic, data-driven media proposals aligned with brand objectives.
• Attend and lead external advertiser and agency calls, demonstrating expertise in media tactics, audience strategy, and campaign stewardship.
• Deeply understand and apply media types, including paid search, programmatic display, direct digital sponsorships, CTV, social media, digital OOH, and experiential in-store tactics.
• Communicate campaign performance metrics, insights, and optimization recommendations regularly with internal and external stakeholders.
• Adhere to internal SLAs and QA processes, ensuring seamless campaign launches and high-quality partner experiences.
• Confidently present strategic upsell recommendations to drive incremental revenue.
• Demonstrate strong executive presence when presenting upsell opportunities to brands and agencies.
• Partner cross-functionally to traffic campaigns effectively across various ad technology platforms.
• Troubleshoot and resolve campaign issues promptly, ensuring optimal campaign performance.

• Education: Bachelor's Degree in Business, Marketing, Communication, or a related area.
• Experience: 3+ years of experience managing digital media campaigns or consulting on digital campaigns across display, video, social, search, and programmatic.
• Technical Metrics: Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, etc.) and media math for optimization.
• Client Management: Proven client-facing experience with proactive risk identification and solution development.
• Communication: Excellent verbal and written communication, with strong presentation skills.
• Project Management: Strong project management capabilities and ability to thrive under pressure while managing multiple priorities.
• Adaptability: High comfort navigating rapidly evolving environments and ambiguous situations.
• Tools: Strong proficiency with Microsoft Excel, PowerPoint, Word, Outlook, and familiarity with Salesforce, JIRA, Tableau, SQL, Power BI.

• Master's Degree in Business, Marketing, Communication, or a related field.
• Extensive experience in programmatic advertising, including knowledge of DSPs, DMPs, and ad exchanges.
• Proven track record of influencing advertiser investments in media strategies.

The target hiring compensation range for this role is $47.00 to $51.00. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

#LI-CF1