Senior Program Marketing Manager

The DGSOM Senior Program Marketing Manager serves as the
primary marketing liaison and relationship-builder for key stakeholders across
the David Geffen School of Medicine, UCLA Health Marketing &
Communications, and affiliated academic, research, clinical, and administrative
programs. The Manager provides strategic marketing leadership, planning,
collaboration, and execution to ensure DGSOM priorities are effectively
represented within enterprise-wide UCLA Health marketing and communications
strategies and initiatives.

The Manager is also responsible for providing strategic
counsel and spearheading the planning, development and execution of marketing
plans for both internal and external audiences that effectively position and
promote the UCLA Health/DGSOM brand regionally, nationally, and
internationally. The position requires close collaboration and coordination
with Marketing and Communications Department colleagues, Dean's Office
leadership, faculty, departments, institutes, centers, and external partners to
ensure alignment with institutional priorities, enterprise brand alignment, and
strategic objectives.

They will also use advanced marketing concepts to create,
develop, implement and manage comprehensive marketing strategies and plans.
Projects and/or programs are typically complex and require a high degree of
technical marketing expertise and judgment in selecting methods, techniques and
evaluation criteria for obtaining results.

Annual Salary Range: $95,400.00 - $208,300.00

All Required:

• Bachelor's Degree in a work-related discipline/field and/or
  equivalent combination of education and experience.
• 
  5-10 Years of
  Marketing or relevant experience.
• Advanced knowledge of marketing strategy development, brand
  management, and integrated marketing communications principles.
• Advanced ability to develop and execute comprehensive
  marketing plans supporting academic medicine, research, education, and
  institutional priorities.
• Exceptional written, verbal, presentation, and
  interpersonal communication skills with the ability to tailor messaging to
  diverse audiences.
• Demonstrated ability to build relationships and influence
  stakeholders across a highly matrixed and decentralized organization.
• Advanced project management skills with the ability to
  manage multiple complex initiatives simultaneously and meet competing
  deadlines.
• Ability to develop executive-level presentations, reports,
  and strategic recommendations using data and analytics.
• Knowledge of omnichannel marketing strategies across paid,
  earned, owned, and shared media platforms.
• Ability to translate organizational goals and business
  objectives into actionable marketing strategies and tactical plans.
• Experience managing external agencies, vendors, and
  creative partners to deliver high-quality marketing programs.
• Strong analytical skills with the ability to evaluate
  campaign performance, interpret data, identify trends, and recommend
  optimizations.
• Demonstrated political acumen and ability to navigate
  complex academic, healthcare, and institutional environments.
• Skill in mentoring, coaching, and providing guidance to
  less experienced staff and project team members.
• Experience supporting marketing initiatives within an
  academic medical center, research institution, higher education environment, or
  nationally recognized healthcare organization