Paid Search Specialist

Our client is looking for a hands-on Paid Search Specialist to join their team on a 6-month contract to optimize paid search campaigns across several Retail accounts. This is an execution-heavy role best suited for someone who has cut their teeth in an agency environment and lives inside Google Ads on a daily basis.

What You'll Do

• Analyze, optimize, and manage Google Ads (Search, Shopping, PMax) campaigns from the ground up, including keyword research, ad copywriting, and bid strategy
• Monitor daily performance and make optimization recommendations (bids, budgets, negative keywords, ad copy testing, audience targeting)
• Help compile weekly/monthly reporting - pull data, provide light analysis, and translate performance into digestible insights
• Suggest A/B tests on ad copy, landing pages, and bidding strategies
• Manage campaign budgets and pacing across multiple accounts simultaneously
• Support lead strategists with rhythm of business tasks like WBRs/ MBRs/QBRs, post launch analysis, and other business performance
• Stay current on Google Ads platform updates, betas, and industry best practices
• Assist with Microsoft/Bing Ads as needed (secondary priority)
• Ensure tracking/tagging accuracy in partnership with analytics (UTM conventions, conversion tracking, GA4)

Required Experience & Skills

• 5+ years of hands-on paid search experience, with agency-side experience preferred (client management, multi-account juggling, and reporting cadence expectations)
• Deep, demonstrable expertise in Google Ads - Search, Shopping, and Performance Max
• Strong Excel/Google Sheets/Numbers skills (pivot tables, VLOOKUP/ XLOOKUP minimum)
• Experience with Google Ads Editor, Google Analytics (GA4), and Google Tag Manager
• Familiarity with bid management/automation tools
• Comfortable working across multiple country accounts/lines of business concurrently
• Strong written and verbal communication skills for client-facing reporting
• Attention to detail with strong organizational and time management / prioritization skills
• Highly motivated with ability to thrive in a fluid, demanding, fastpaced environment

Nice-to-Have

• Paid social platform experience (Meta, LinkedIn, TikTok Ads) for cross-channel campaign support
• Experience with data visualization tools (Looker Studio, Tableau)
• Google Ads Search Certification (current)
• Experience in Retail, D2C, and B2C
• Spanish or Portuguese language skills not required but would be advantageous

Education

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field (or equivalent practical experience)
• Google Ads certifications strongly preferred Certifications (Preferred)
• Google Ads Search Certification
• Google Analytics (GA4) Certification
• Google Shopping Ads Certification

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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